Professional Golf Europe Ltd (PGE), owners of Japanese equipment brand, VEGA, is looking to highlight the more forgiving clubs in its Star Line, as the company aims to drive growth in the US and European markets.

VEGA has long been recognised as a premium brand, with a reputation for manufacturing forged irons and blades that would traditionally be aimed at the better standard of player. But the company’s message is that no matter what your skill level, there will be a suitable model within its growing range of clubs.

In addition to the Classic Line – that features one-piece forging constructed in the most traditional way, hand ground and hand polished – VEGA’s Star Line caters for golfers who are seeking more forgiveness while delivering ultimate levels of performance.

The Star Line, which is headlined by the Mizar irons family, utilises modern techniques and machinery to produce its best performance product, delivered in the same distinctive package.

Vega’s new Mizar and Mizar Pro irons are the latest offerings from the brand. Like the previous Mizar irons, the new model has retained the 3.5mm thick maraging steel undercut face and the one-piece S25C carbon steel forged body.

A key change comes with the addition of a flighted centre of gravity (CG). The Mizar’s long irons feature a tungsten weight for a lower CG, while the mid-irons have a lighter titanium inset. In the short irons, an aluminium inset raises the CG to help generate a lower ball flight.

The same philosophy is used in the new Mizar Pro – which delivers the traditional look of a blade – with its one-piece ultra-soft S20C forging that features a screw port in the toe. Once again, the long and mid-irons use a titanium screw, while the short irons feature aluminium to help control trajectory throughout the set. The screw-weight concept forms part of VEGA’s vision that will continue to allow players to fine-tune their swing weights.

The recently upgraded Mizar family also includes the Mizar Plus and Mizar Tour irons, which feature more forgiving properties and

will allow more players than ever before the opportunity to play VEGA equipment.

The Mizar Plus – which features the biggest head in the range – provides ultimate levels of forgiveness, courtesy of an insert of constant thickness, while a thin maraging face delivers unprecedented power and distance.

Throughout the set, VEGA utilises weight bars near the sole that help move the CG low to give optimum performance for players wanting to launch the ball high and with low spin.

The Mizar Tour features a forged one-piece body made from S25C carbon steel. The face insert is constructed from softer carbon steel giving exceptional feel and forgiveness, while the constant thickness 3.5mm soft carbon steel face produces exceptional feel.

To complement the Mizar irons, VEGA has added the Mizar Max driving iron to the line-up, the fastest club in the family and the only driving iron on the market currently with a titanium face for increased ball speeds. With a thin topline and squat heel-to-toe profile, it features a wide sole with leading edge and trailing edge relief.

An added benefit to playing VEGA clubs comes with SST Pure Shaft Alignment System, which helps to eliminate inconsistencies in the shaft, thus improving both accuracy and distance. VEGA is currently the only brand that uses this technology for ‘of-the-shelf’ retail as standard.

The technology is used by many of the world’s best players, and during the recent Open Championship at Royal Liverpool Golf Club, representatives from the VEGA team assisted Bryson DeChambeau in puring his shafts using SST, a week before shooting a 58 to win the Liv Golf Greenbrier by six shots.

“VEGA is renowned for its expertise in manufacturing forged irons of the highest quality, but we are keen for golfers to understand it is not just the better players it caters for – it’s golfers of all abilities,” said PGE CEO, Peter Lord.

“With such a wide range of products, every golfer can now experience that wonderful soft feel and stunning looks that VEGA is renowned for, including those players whose performance preference is forgiveness.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.