New balls from Mizuno

Mizuno has launched its second generation of golf balls with the pro level MP-S and MP-X plus a new ‘dimple-cluster’ concept ball, the JPX. Working closely with the Fukuoka Institute of Technology, Mizuno’s research team identified that the ‘descent’ phase of ball flight was the least optimised by current dimple design. By adding a cluster of micro-dimples around each larger one, the collaboration found that descent could be slowed down – effectively extending airtime and distance.

Masashi Tamakoshi, head of Golf Ball Development stated, “The micro-dimples have little effect at higher ball speeds generated at impact. However as the ball peaks and slows, they start to take effect. By stalling the descent phase just a fraction, we were able to increase the JPX’s overall airtime.”

The MP-S and MP-X balls continue Mizuno’s long standing relationship with the better player. Alex Thorne, Head of Tour Operations said, “We’ve been testing the new MP-S and MP-X since late September. This time round the younger elite players are more familiar with the Mizuno ball. We already have some highly ranked amateurs with the new ball into play. The golf ball is possibly the most sensitive piece of equipment in a better player’s bag – so it’s better to work with the players young and bring them through with our specific feel and technology. We are also really excited that Chris Wood, our number-one European brand ambassador is now contracted to the MP-X ball for 2015. There are also five players on the Japanese Tour committed for 2015.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.