MOTOCADDY ANNOUNCES STRATEGIC PARTNERSHIP WITH CENTURION CLUB

Motocaddy, the world’s best-selling electric trolley brand, has announced a strategic partnership with Centurion Club, one of the UK’s most progressive and prestigious private members’ clubs.

As part of the exclusive agreement, Motocaddy will supply Centurion Club with a fleet of its cutting-edge M5 GPS DHC rental electric trolleys to enhance the golfing experience for members and guests. In return, the brand will have access to the club’s world-renowned facilities for product showcases, customer and media meetings, and on-course content shoots at the premium venue.

The collaboration also provides Motocaddy with increased visibility amongst high-end golfers in a best-in-class setting. Beyond product visibility and exposure, the partnership offers the brand a valuable platform for ongoing innovation, with unrivalled access to Centurion Club’s championship course and facilities for product testing, feedback, and development.

“We’re delighted to partner with Motocaddy and further elevate the experience for our members and their guests,” said Michael Duffy, General Manager of Centurion Club. “It was clear from our initial conversation that a Motocaddy rental fleet would be a perfect addition to our offering thanks to the brand’s unwavering reputation for quality, reliability and superior on-course performance. We’re excited to welcome the brand to Centurion Club and look forward to creating the best walking experience possible using Motocaddy products,” he added.

The arrangement underscores Motocaddy’s steadfast commitment to Europe’s largest golfing market, following record sales in 2025 and a 27% year-on-year increase in pre-orders for this year. Additionally, March was an all-time record month for the brand both in the UK and globally.

Centurion Club continues to push ahead with its ambitious growth plans as a leading venue for elite golf and events, having hosted the first LIV event four years ago, and more recently the PIF Championship, formerly the Aramco Team Series Event, on the Ladies European Tour.

“We’re thrilled that Centurion Club has put its trust in Motocaddy to meet its rental needs and further enhance the world-class experience it offers to members and their guests,” said Oliver Churcher, Marketing Director at Motocaddy. “We were blown away by the facilities on offer, which instantly made it feel like a natural fit for our brand. We look forward to welcoming our partners to the venue and showcasing our products in an unbelievable setting,” he added.

Centurion Club joins an increasing number of prestigious golfing venues that choose to stock Motocaddy rental fleets. These include world-renowned clubs such as Royal County Down, Royal Cinque Ports, Royal Liverpool, Royal Troon, Royal Porthcawl, Royal Dornoch, Gleneagles, Prestwick, Kingsbarns, Dumbarnie Links, The Belfry, The Wisley, Ballybunion and Lahinch.

Motocaddy offers four electric trolley models in its rental programme, headlined by the M5 GPS and M5 GPS DHC. Designed to deliver an unmatched on-course experience for clubs and resorts, both models feature high-performance touchscreen GPS technology with full hole mapping to provide precise distances to the front, middle and back of the green, along with essential hazard information, performance tracking and the ability to adjust the flag position.

The M1 and M1 DHC models are also available within the rental range. Recognised as the simplest-to-use compact trolleys in the world, they are engineered for exceptional storage efficiency – with as many as fifteen folded units occupying a footprint comparable to that of a single ride-on cart.

The high-performance Downhill Control (DHC) models feature advanced technology that enables the trolley to maintain a consistent speed when travelling downhill. The inclusion of an electronic parking brake holds the trolley securely in place on both uphill and downhill slopes.

For more information about other Motocaddy products, including trolleys, batteries and accessories, please visit www.motocaddy.com or follow @MotocaddyGolf.

For more information on Centurion Club, visit www.centurionclub.co.uk.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.