ISM announces partnership with leading sustainable golf business; OCEAN TEE

International Sports Management (ISM) has announced an agreement with sustainable golf business OCEAN TEE.  ISM and its players are committed to taking steps to address their environmental impact and are proud to be taking a major step forward by working with this revolutionary brand.

OCEAN TEE has been rising to prominence ever since the company launched its award-winning bamboo tees just under 2 years ago.  The business, which also produces golf clothing, uses innovative, sustainable materials to create premium quality golf products.  Raising awareness around the impact of plastic pollution on marine habitats is at the core of the business, with OCEAN TEE donating 25% of all corporate profits to marine conservation charities.

ISM Chief Executive Chubby Chandler said: “When I first went out on Tour 40 years ago, sustainability was probably the last thing on anyone’s mind.  Golf is a completely different sport now and I’m delighted that ISM is working with companies like Ocean Tee. The team and our clients are rightfully growing more conscious about the impact we all make on planet.  This is one of a number of new partnerships we are engaging with to drive awareness, support positive change and reduce that impact.”

Under the exclusive agreement, OCEAN TEE products will be used across the ISM Group.  ISM Staff will be wearing the newly launched, award-winning Mako Polo from OCEAN TEE at all Tour events.  ISM’s Tour players have also been given OCEAN TEE bamboo tees so that they are able to make a sustainable switch as competition resumes on the European as well as PGA Tour.

Ed Sandison, Founder of OCEAN TEE said: “The partnership with ISM is a really important step forward for us as a business.  We want to showcase our products to as broad an audience as possible.  We’re excited to see our clothing and tees used at Tour events and hope that this exposure will encourage more people and places to make small changes that have significant environmental impact.

We’re committed to driving sustainability to the forefront of the golf industry and by working proactively with our charity partners we will continue to use our brand to help tackle plastic pollution and promote the health of marine environments.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.