Huge investment from Snainton Golf brings state of the art technology and retail experience to their 22nd site

Snainton Golf have made Keele Driving Range site number 22 in their expanding portfolio.  Business partners, PGA Professionals John Hinchliffe and Peter Ritchie are bringing their extensive retail expertise and an investment of over £350,000 to create a best in class golf and leisure experience at the newly named Keele Golf Centre. 

The opening, on Friday 15th November was attended by the Mayor of Newcastle Councillor Simon White who took the opportunity to try golf for the first time on the state of the art system. 20 of the bays at the already popular driving range will be ‘powered by Toptracer Range’, giving local golfers their first chance to experience the same ball-tracking technology that traces the shots of the world’s best players on TV. 

As well as the addition of Toptracer Range, the golf centre will have a totally refurbished shop stocked with the major golf brands. There will also be a new small café area, making the Keele Golf Centre the most advanced golf practice and fitting facility in the area and a great community hub. The facility will be employing a team of 4 PGA Professionals who will be on hand to offer lessons and expert advice to customers at the venue as well as delivering a first-class custom fit experience.

Co-owner Peter Ritchie, who is overseeing the refurbishment of the golf centre, is looking forward to welcoming new and current customers to the venue when it relaunches in November, “The range at Keele has been an important part of the golf community for the last 25 years, so we are delighted to be able to build on its success.  We are confident that by bringing Top Tracer Range to the Keele we will be giving golfers and non-golfers alike a fantastic a new experience. The interest in the redevelopment has been incredible!”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.