Since its introduction, The Factory Direct Shipment gear programme (FDS) has continued to gain popularity among trade accounts across the UK and Ireland.
From 2021 to 2024, the programme has grown by over 116%, as more retailers recognise the benefits FDS can have on their business.
The programme allows Titleist partners to purchase headwear at source with any orders placed coming directly from the factory where both the manufacturing and customisation processes take place, allowing for short lead times and high-quality embroidery.
This is just one way Titleist is supporting its partners by combining its branded headwear with customisation, meaning retailers can make the product bespoke to their venue and trust that they are able to sell-through at a high margin.
Momentum behind Titleist headwear continues to build, reinforcing its position as leader in the category. The brand has seen year-on-year growth, reaching a value share of 21.5% in the On Course channel and 24.7% in the On-Off Course channel combined.*
Heading into 2026, Titleist will be introducing its new unstructured headwear collection which includes the all-new Tour Breezer, Charleston Breezer and Santa Cruz Kickback cap. The new models will be incorporating the same innovative materials and technologies that were introduced into this year’s Tour Performance range.
All products in the new collection have the option of being customised via FDS next year and we urge you to speak with your Titleist Area Sales Manager at upcoming stockrooms to discuss potential options of how the programme can benefit your business.
Many retailers who have been taking advantage of FDS over recent years have praised the impact it has made in their golf stores, whether it be for club logos or members/corporate events.
“We had been customising golf bags with Titleist for a number of years but it wasn’t until 2021 before we first utilised the FDS programme,” said Steve Brian, Society Professional – Royal Burgess Society of Edinburgh.
“Both the product and embroidery has been first class and with our logo being a bit fiddly, it is important that it’s done well and looks premium.
“As a result of the initial success, we have increased the amount of custom business we conduct with the brand.
“I would definitely recommend the programme to other retailers as when you are combining the Titleist brand with your own bespoke detailed logo, it really is a win-win for all those involved.”
For more information or if you have any questions about the FDS gear programme, please speak to your local Titleist Area Sales Manager.
*Source: Circana (UK) Ltd, Golf DataTech Retail Audit, UK Market Summary, Headwear, On Course and On-Off Course Sales Value – July 2024 – July 2025.
