Golf Pride introduces MCC Plus4

Golf Pride is expanding its MCC family of grips with the introduction of the new MCC Plus4. The MCC Plus4 takes the same upper hand and lower hand design, first utilised in the original MCC grip, and combines it with new technologies designed the company says to provide golfers with more power and confidence from tee-to-green.

The new MCC Plus4 is designed to have a larger lower hand that matches the feel of 4-layers of extra tape build up preferred by many tour players. The slightly less tapered shape has a 4.6 percent larger outside diameter in the lower hand, compared to the original MCC, to encourage lighter grip pressure which can help increase swing power. MCC Plus4 also uses a proprietary new soft compound in the lower hand to enhance feel.

The upper half of the MCC Plus4 offers distinctively different performance advantages for that hand. It utilises a new softer performance-rubber for stability and the trusted Brushed Cotton Technology cord to ensure moisture management and maximum traction. The combination of upper and lower technologies is engineered to enhance feel and performance for each hand.

Available in blue, grey and red, MCC Plus4 features a standard weight of 52 grams and core diameter of 60 Round. A midsize option will also be available in grey. The MCC Plus4 will have street price of £13 per standard size grip.

Brandon Sowell, global director of sales and marketing for Golf Pride stated, “80 percent of players on the PGA tour trust Golf Pride grips, so we have a large body of data to examine their specific grip preferences. We’ve used that knowledge to create the MCC Plus4, which reflects the shape and design preferences of the game’s best players, to improve performance and feel for golfers of all skill levels.” More at:

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.