The UK is in the grip of a golf boom, and new insight from American Golf shows just how deep the obsession runs.
Searches for “golf beginner courses” have soared +551% in the last year, while “beginner golf” is up +36% in the past month, according to Glimpse data analysed by the UK’s largest golf retailer.*
This comes at the same time as American Golf launches their ‘We’re Obsessed Too’ campaign, their first ever brand campaign – a series of events running from April to August designed to help golfers of all levels improve, get inspired and enjoy the game their way.
From inclusive coaching content to community-focused initiatives, the retailer has seen first-hand how many new players are stepping onto the green for the first time.
And it’s part of a wider cultural shift, women are embracing the sport in record numbers, with in-store sales of women’s apparel and footwear up 39% as more female golfers take to the course.
Scott Taylor, Marketing & CRM Director, said: “Golf is having a huge moment, and it’s brilliant to see so many people wanting to give the game a go. With interest surging following the Masters, it’s clear that golfers – especially beginners – are actively looking for support, guidance, and a place to build confidence.”
“That’s exactly why we’re launching our We’re Obsessed Too events. Whether someone is picking up a club for the first time or returning after a break, we want to give them the tools, coaching and inspiration they need to enjoy the game their way.”
From April to August, American Golf will host We’re Obsessed Too events nationwide – including:
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Beginner and high handicap sessions – group Q&As, coaching and buying advice at Chadwell Heath, Hemingford Abbotts, Hull, East Kilbride, Clydebank, Broome Manor.
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Women-focused events – custom-fittings, product testing, goodie bags, and appearances from leading female golf influencers
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Tech-focused experiences – hands-on access to the latest game-changing innovations.
Visit www.americangolf.co.uk for more info
