GMS announces record revenues and 22 place leap in PR Week 2024 table

Golf Marketing Services (GMS) has announced record revenues for 2023. The global leader in golf marketing recorded a 27% increase in global revenues to £3.9/$4.86m for the financial year ending 30.11.23. It is the fourth consecutive year the agency has recorded growth across all metrics.

This success is underlined by the agency cementing its place as the leading golf agency in PR Week UK’s rankings – placing at a best-ever 175 in the total rankings, and 25 in the coveted ‘Bubbling Under’ listing.

The agency, which counts The R&A, Dubai Golf, PING, Topgolf, Sotogrande, ECCO Golf and Golf Pride among its 25 global clients, has referenced global expansion as well as diversification of services as the primary drivers of its continued growth.

“We are now truly global and much of the growth comes from international expansion,” said Co-CEO, Sam Elder. “Our clients are now trusting us to deliver outstanding levels of service across all of the game’s biggest markets internationally, and Phil and I have a huge sense of pride in the team for consistently delivering in spite of the challenge that comes with conquering new territories.”

“The creation of a five-person strong production and creative team has also stimulated new revenues for us,” added co-CEO, Phil Craghill. “Our clients are some of the most revered brands and companies in the industry and the fact that many now trust us with 360 marketing services is hugely gratifying.”

GMS provides full marketing services, including PR, specifically to leading brands, resorts, clubs, and rights holders within the global golf industry. Headquartered in Hertfordshire offices in Singapore and Lisbon, it counts the likes of PING, ECCO Golf, The R&A, Golf Pride Grips, Toptracer, Topgolf, Royal Liverpool Golf Club, BGL, Close House, Sotogrande, Prince’s Golf Club, Chart Hills Golf Club, Dubai Golf, Foremost Golf, PowaKaddy, Golf Genius Software, The PGA, Shot Scope Technologies, Bernhard and Company, Essendon Country Club, Nippon Shaft, The Solheim Cup and more in its growing roster of clients.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.