Game Golf announces EMEA distributor

Game Golf has announced a partnership with Second Chance to be  master distribution partner to the golf trade in the EMEA region.

Game Golf is a wearable device that automatically tracks a golfer’s round of golf and graphically displays the round along with statistics. Before hitting each shot, the golfer simply taps the end of the club, where a tag has been inserted into the grip, against a small data-collecting sensor attached either at the belt or at the hip on a skirt. Game Golf then records every shot made through a combination of GPS technology, motion sensors and near-field communication technology. The R&A and USGA have both deemed Game Golf permissible under the Rules of Golf. Game Golf is also a PGA Official Supplier.

Second Chance is a distributor and licensee of some of the golf equipment and accessories, sporting goods, fashion and lifestyle brands, with a specialist knowledge of the EMEA territory and over two decades of experience strategically positioning brands and products in the market place.

John McGuire, CEO of Game Golf commented, “We’re delighted to announce this distribution partnership with Second Chance. Introducing Game Golf to a wider audience in this territory is key part to our growth strategy and Second Chance’s experience and expertise will be a great asset to us. We’re excited for the future as we continue to expand and grow together.”

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