Luxury lifestyle brand and golf footwear innovator, G/FORE is thrilled to announce the launch of their next franchise with the G/18 Golf Shoe.

Cutting-edge in style and function, the distinctive golf shoe launches 16 June in two initial colourways with three more dropping over the summer. Sustaining comfort for all eighteen holes, the aptly named and extremely lightweight shoe is incomparable to any other on the market.

Boasting breakthrough performance technology, the G/18 retails at £225 and makes navigating the course easy. The unique sole provides three levels of exceptional grip with rounded edges and a crash pad heel to tackle any terrain. It also features a traction covered toe wrap for extra stability during the swing phase. Designed with a wide build, the shoe supports natural footing with an engineered heel-to-toe rocker and raised sidewalls for even more balance. Add the cushioned foam interior and washable 3D molded insoles—a brand signature—and the G/18 provides a massage to the feet that lasts.

For more information on G/FORE and to shop 2024 apparel, footwear, and accessories, visit gfore.co.uk.

Follow G/FORE on social media at:

Instagram: @gfore

Facebook: @getgfore

TikTok: @getgfore

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.