Alan Paine Launch SS25 Collection & Seasonal Retailer Offer

Global heritage brand Alan Paine has launched its SS25 collection, featuring lightweight knits, polo shirts and adaptable separates complemented by a seasonal offer of free embroidery on a minimum forward order of £3,000.  Designed by golfers for golfers, the collection brings together a range of versatile, functional styles crafted from natural fibres and fabrics for maximum comfort on and off the course.

Alan Paine’s extensive polo shirt range includes the softest Peruvian Pima stretch cotton polos in a variety of summery colours, a new phased stripe moisture-wicking performance polo together with eye-catching stripe designs and an argyle front polo in ultra-lightweight high twist cotton.  Their super-lightweight performance polo range boasts advanced moisture-wicking properties to keep golfers cool and dry from tee-off to the 19th hole, along with built-in UV protection for sun safety.

The brand’s summer knitwear range features lightweight, breathable cotton blends for natural comfort on the green.  Their summer super blend combines Pima cotton for exceptional softness with cashmere for additional softness and breathability.  Alongside range favourites, for SS25 they introduce a quarter zip gilet with contrast back neck tipping for the perfect seasonal layer.

Alan Paine’s high twist cotton range stands out in the golf knitwear segment, offering exceptional durability and superior moisture-wicking capabilities to keep golfers cool and dry.  Additional natural yarn blends include cotton silk cashmere and a new short sleeve three-button polo with pointelle detail, as well as a three-colour striped quarter zip, plus cotton merino for year-round wear. For cooler summer days, the collection features the new sustainable Calsall hybrid gilet with ultra-lightweight, plant-based insulation.

Alan Paine is offering free embroidery on polo shirts and knitwear for orders of £3,000 or more, whether it’s a simple tonal logo or a complex multi-coloured design. Retailers interested in this offer and wishing to view the new collection can contact:

James Hinton at / 07712 076019

Tim Greenwood at / 07815 097928

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.