FootJoy launch the all new HyperFlex

FootJoy, the #1 Shoe in Golf, has underlined its commitment to performance innovation, style, comfort and quality with the introduction of the all-new HyperFlex golf shoe.
Tuned specifically for golf, HyperFlex features a unique BOA lacing system and an all-new outsole which allow the shoe to move in unison with the golfer and mimic the natural flexure of the foot.

Added comfort and performance benefits are delivered thanks to a midsole which is cleverly designed to meet the needs of golfers when both walking and swinging a golf club.

STRATOFOAM CUSHIONING SYSTEM

FJ’s StratoFoam cushioning is a proprietary foam blend that provides optimal support and comfort in any conditions. This midsole design provides the perfect blend of cushioning which helps absorb shock while maximising energy return to reduce foot fatigue.

OPTIFLEX OUTSOLE

The all-new OptiFlex outsole design features dual flex grooves that flex naturally with your foot for comfort as well as a thin, semi-rigid TPU flex plate that promotes multidirectional flexure and traction where you need it in the golf swing.

WRAPID, POWERED BY BOA® FIT SYSTEM

HyperFlex features breakthrough performance fit technology, delivered with athletic-inspired styling and materials in both a laced version as well as the all-new WRAPID, powered by BOA® Fit System.

This innovative new system features an asymmetrical configuration that ensures a dialed-in, precision fit with a reduction in pressure on the top of the foot. It enables the shoe to move with you, wrapping your foot in complete comfort, all while providing powerful support through the swing.

FEATURES & BENEFITS
FJ is the #1 Shoe and Glove in Golf, founded on a heritage of innovation and focus on delivering the ultimate in performance for golfers around the world.

All-new StratoFoam: Midsole compound for enhanced comfort
Laser Sport Last: Full rounded toe character, standard fit across the forefoot and instep, with a slightly narrow heel
OptiFlex outsole for enhanced range of motion and flex featuring Pulsar LP cleats by Softspikes
Engineered mesh with Hot Melt yarns for enhanced structure and support
Added toe spring for athletic profile
1-Year Waterproof Warranty
Moulded High Density EVA FitBed® for comfort and control

STYLES
WRAPID BOA Grey & Red WRAPID BOA Black & Black SRP: £149.99 SRP: £149.99
Laced Blue & White SRP: £129.99
Laced Grey & Blue SRP: £129.99
AVAILABILITY: 1st February 2021

ON TOUR

Tour players have already made the switch to incorporate HyperFlex in practice and in play at tournaments around the world, including Rafa Cabrera Bello and Bernd Wiesberger.
“It’s a great looking shoe that you can just slip into,” said Bernd “They look and feel so athletic,” said Rafa Cabrera Bello.

Wiesberger. “You get that great stability without sacrificing “Super comfortable the moment you put them on.”
on comfort.”

CHRIS TOBIAS, VICE PRESIDENT, FJ FOOTWEAR, SAID: “When you take the first steps in HyperFlex, you’ll notice that the shoe moves in unison with the foot.
This new outsole technology is designed to mimic the natural flexure of the foot, so not only are you getting a great walking shoe, but a shoe that will maximise the ground force throughout every movement in the golf swing.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.