FootJoy customisation launched

Customisation in golf is no longer limited to clubs or other apparel, with the news that golfers now have the opportunity to design their own pair of FootJoy gold shoes.

From the beginning of October the D.N.A. can be personalised or logoed on the MyJoys customisation programme with over 20,000 design combinations available. Four different base leathers feature – White, Black, Grey and Navy – whilst there are 12 Saddle leathers, 49 Accent leathers and nine different Lace options. The other benefit of the MyJoys service is that D.N.A. will be available in 66 different size options, with lengths between 5-15 and widths between Narrow and Extra Wide.

“The D.N.A. has been a hit with golfers young and old since it was launched in early 2014 and the demand from style-conscious golfers to personalise them has also been very strong,” said Paul O’Hagan, FJ marketing executive. “We are excited to offer the new D.N.A. upper design as a MyJoys option before it becomes available as a stock shoe in early 2016.”

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.