Fletcher Sport Brands has announced that it will now operate around the world under the Sunice name, effective immediately. The goal of the name change is to align its corporate and product identity to better focus on a singular brand platform.
Along with the name change, the company adopted a new corporate identity and a new website will be launched next year. Fletcher Europe Limited has reverted to the name Sunice Europe Limited in keeping with the alignment of product and corporate identity and remains a wholly owned subsidiary of Sunice (Inc).
Conrad Tappert, President of Sunice said, “This change gives us a platform to continue the commitment around driving the Sunice brand. Combining a heritage dating back to 1976 with the current momentum that the brand is enjoying in the marketplace, it is the right time to make this change. This is a logical next step for our company as we launch new innovative products, expand offerings, and grow our distribution in new channels and markets.”