FootJoy brings the heat to athletic golf footwear with all new FUEL

By
Dan Owen
-
FootJoy, the #1 Shoe in Golf, continues its pursuit of game-changing performance in its athletic offering following the introduction of the all-new FUEL.

 

Igniting FJ’s latest footwear range with bursts of colour and dynamic design, FUEL amplifies performance within the athletic category, leveraging the brand’s expertise in golf-specific innovation and a single-minded focus on the golfer to deliver Tour-proven performance with style.

 

The shoe targets modern golfers seeking a sharp, athletic silhouette, by combining streamlined, waterproof, synthetic uppers with sculptured design elements, including a mid-foot bevel and an exaggerated platform.

 

Below the silhouette, a combination of the sole – inspired by a Pro|SL Outsole – patented mid-foot stability bridge, and Stratolite EVA midsole, revolutionises athletic performance with Tour-proven traction and stability through the swing.

 

The latest introduction to the FJ footwear line will be available in men’s, women’s and junior’s ranges and builds on the global success of the HyperFlex in the athletic space as the brand continues to stay ahead of the rapidly evolving market with a new energy for all golfers.
Guy Smith, Product Manager, Footwear EMEA said:
SHARE
Previous articleAbraham Ancer joins Callaway Golf Tour Staff
Next articleHenrik Stenson and Erik van Rooyen create custom ECCO Golf BIOM H4 designs
Dan Owen
http://www.golfretailing.com
As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.