TaylorMade Golf and Swiss luxury watchmaker TAG Heuer have unveiled a new limited-edition collaboration featuring a Connected Calibre E5 smartwatch, a co-branded Spider ZT putter and a range of premium accessories.
Available from June 25, the collection combines golf performance technology with luxury design, marking the latest partnership between two brands with long histories of innovation.
At the centre of the launch is the TAG Heuer Connected Calibre E5 45mm x TaylorMade Edition smartwatch. Built around TAG Heuer’s Connected platform, the watch has been designed specifically for golfers and integrates TaylorMade’s performance analysis tools to provide strokes gained data and detailed round statistics.
The watch automatically records shots and positioning during play, allowing golfers to review where strokes are gained and lost throughout a round. Exclusive golf complications display information including longest drive, best score, total rounds played and birdies recorded during the season.
Visually, the watch draws inspiration from TaylorMade equipment, featuring a natural grade two titanium case without black DLC coating, an engraved 18-hole bezel and subtle references to TaylorMade’s branding. Buyers also receive an additional textile strap and bespoke packaging.
Alongside the watch, TaylorMade has created a special edition Spider ZT putter incorporating TAG Heuer branding and topographic textures inspired by the watch face design. The putter is supplied with a premium headcover, co-branded ball marker and custom packaging.
The wider collection also includes a TaylorMade x TAG Heuer duffle bag, golf gloves and branded headwear.
The collaboration brings together TAG Heuer’s expertise in connected technology and precision timing with TaylorMade’s reputation for performance-driven golf equipment.
Founded in 1860, TAG Heuer has a long history in watchmaking and launched its first luxury smartwatch in 2015. TaylorMade, established in 1979, has become one of golf’s leading equipment manufacturers and continues to be represented by many of the world’s top players.
The TaylorMade x TAG Heuer collection will be available from June 25 in limited quantities.
