FJ backs StaSof launch with marketing campaign

FootJoy has introduced the latest version of its FJ StaSof cabretta glove. FootJoy says it features a myriad of performance features combining new and established performance technologies with hand-sewn craftsmanship to deliver what FJ defines as ‘advance performance feel’.

The StaSof has been constructed from Taction2 Advance Performance cabretta leather and includes a softer, thinner elastic that contours the glove to the hand for a lightweight feel, improved fit and comfort. A single stitch PowerNet mesh and strategically placed perforations also create a more comfortable feel and fit across the knuckles.

Paul O’Hagan, FootJoy marketing executive commented, “We value our excellent relationship with stockists across the UK and Ireland and we plan to help them further with a major marketing campaign that exposes the new StaSof glove to millions of golfers. We’ll also be backing the launch with some eye-catching point of sale that will help retailers engage their customers and help them understand the benefits of wearing the number-one glove in golf.” The new StaSof is available in 15 size options, for men’s left, right and cadet sizes.

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A graduate of Cardiff University’s highly respected post-graduate magazine journalism course, Andy has successfully edited four different publications across the B2B, trade and consumer sectors. He is skilled at all aspects of the magazine process in addition to editing websites and managing social media channels.