Overlooking the iconic St Andrews Links, Eden Mill has long celebrated its proximity to golf heritage, from its popular Golf Gin — crafted using botanicals sourced from the Old Course — to its strong ties with the local community and visitors alike. The addition of the simulator now brings that connection to life in an interactive and engaging way.
“Foresight Sports was the obvious choice for Eden Mill. Both brands share a commitment to quality, precision and delivering a premium experience. As we looked at ways to enhance our visitor offering, we recognised a strong alignment between our values and Foresight Sports’ industry-leading reputation for accuracy and innovation. It has proven to be a perfect fit.” said Eden Mill’s Cask Master & Head of Brand Experience, Euan Kinninmonth.
The installation features a compressed fibre tile build paired with Foresight’s ceiling-mounted Falcon launch monitor, delivering a seamless, high-end finish that complements the distillery’s modern interior. Designed to feel both immersive and authentic, the simulator allows visitors to step directly from a tasting or tour into a virtual round on world-famous courses such as St Andrews Links, Kingsbarns Golf Links and Carnoustie Golf Links.
Since launch, the simulator has had a tangible impact on visitor behaviour. Guests are spending more time on-site, with increased footfall across the retail and hospitality areas. The experience has also created a compelling new talking point, keeping visitors engaged well beyond their tour and contributing to additional revenue across food, drink and retail sales.
“The project at Eden Mill is a great example of how a Foresight simulator can elevate a visitor experience while delivering real commercial value. Falcon’s design and performance allow it to integrate seamlessly into premium environments, giving guests an authentic, high-quality golf experience. It’s about creating something memorable that keeps people engaged for longer and drives additional revenue, and Eden Mill has executed that perfectly.” said Foresight Sports Europe’s Sales Representative for Scotland, Ross Flannigan.
For more information on Foresight Sports range of launch monitors and golf simulators or to book an appointment for a demonstration please visit: https://foresightsports.eu, call +44 (0)1483 551441 or email sales@foresightsports.eu
