A major digital marketing campaign, run through the ‘Get into Golf’ scheme, is intended to get more people golfing. ‘Get into Golf’ is designed to inspire adults in England to take up the sport and play more often. The programme is now stepping up its marketing with a digital campaign running from April to July.
The digital advertising will direct potential new players to the ‘Get into Golf’ website where they can find out about golfing opportunities near them through an activity finder as well as book online. To ensure there is plenty on offer for potential newcomers, golf clubs and PGA professional can now add their own activities and take advantage of the national marketing drive to grow their own business.
Nick Arter, PGA professional from Play Golf Colchester, said “I can highly recommend this. The ‘Get into Golf’ website is making the sport easier to access and book. It also takes away any apprehension and helps take the stuffy image out of golf. It’s a great opportunity for golf clubs and PGA professionals to take advantage of increased awareness and promote their own businesses. You can easily add local activities to the ‘Get into Golf’ site and these can then be accessed through an online booking system.”
‘Get into Golf’ is run by England Golf and the PGA and is supported by the Golf Foundation and Sport England National Lottery funding. For more information visit: www.getintogolf.org or call 0800 118 2766.