Callaway unveil Epic Flash Hybrids

Callaway, the #1 Hybrid brand in golf*, have extended their incredible Epic Flash product line with the launch of Epic Flash Hybrids, engineering many of their most advanced technologies to deliver total performance for enhanced distance and forgiveness.

Epic Flash Hybrids are all about ball speed and by using Callaway’s innovative Jailbreak Technology, featuring two internal bars that link the crown with the sole to stiffen the face and transfer more energy at impact, they promote maximum distance on every shot.

New Metal-Injected Molding (MIM’ed) tungsten weights have been designed into each pear-shaped head to optimise launch and ball flight characteristics. One is precisely positioned inside the hybrid, and a second is located on the sole to perfectly manage swing weight.

This process uses finely powder metal, significantly heavier than steel, to create precision engineered parts that are then strategically set to improve the performance of each club.

For the first time in a Hybrid, Callaway also uses its innovative and proprietary Triaxial Carbon fabric, called T2C, in the crown – the same material used in Epic Flash Drivers.

Its tighter weave allows further weight to be removed from the crown and redistributed lower and deeper within the head to promote an easy launch, increase forgiveness and enhance both distance and accuracy on miss-hit shots.

“A wide spectrum of playing abilities will see significant performance gains from these new hybrids, which sit between our current Big Bertha and Apex product lines, and will most likely appeal to the 6-15 handicap range. They also perfectly complement our Epic Flash Drivers and Fairways,” said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf.

A new, lighter OptiFit 3 Hosel offers total adjustability giving golfers the opportunity to precisely dial in their optimal ball flight and preferred shot shape.

Available in 3H, 4H, 5H and 6H models, the Epic Flash Hybrids are completed with a Mitsubishi Tensei AV Silver shaft (mid launch, mid spin profile).

Epic Flash Hybrid highlights:

Fast ball speeds from Jailbreak Technology and an ultra-thin Face Cup
Jailbreak Technology incorporates two internal bars that stiffen the body, placing more impact load on the face to promote fast ball speed and long distance.

Enhanced launch and trajectory control from MIM’ed tungsten weighting
Precisely shaped MIM’ed tungsten weight optimises CG for launch and control while an external MIM’ed weight precisely dials in swingweight.

Controlled launch and more forgiveness from a T2C Triaxial Carbon Crown
Lighter Triaxial Carbon fabric has a tighter weave; the weight it saves versus a steel crown is redistributed within the head to lower the CG for a controlled launch, and to raise MOI.

Optimised adjustability and control
New, lighter OptiFit 3 Hosel makes it easier to dial in launch and optimal ball flight. A premium Mitsubishi Tensei AV Silver shaft offers mid launch and spin profile.

*#1 Hybrids brand in golf, based on France, Germany, Sweden, UK and United States combined channel dollar share of sales YTD March 2019.

Epic Flash Hybrids will be available in stores from August 9th 2019 in the UK, Northern Europe and Central Europe at £279.

For further information about the complete Callaway product range, visit www.callawaygolf.com

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.