CALLAWAY SIGNS YANHAN ZHOU

Yanhan Zhou standing beside a Callaway golf bag after signing a multi-year equipment endorsement agreement with the brand.
Callaway Golf has signed rising Chinese professional Yanhan Zhou to a multi-year endorsement agreement.

Callaway Golf has signed rising Chinese professional Yanhan Zhou to a multi-year endorsement agreement.

The 18-year-old, who is represented by SPORTFIVE, will serve as a global ambassador for Callaway and compete with the brand’s driver, woods, irons, wedges, golf ball, headwear, bag and accessories. He will also use an Odyssey putter.

The agreement includes marketing activity and social-media collaboration alongside Zhou’s equipment commitments.

Zhou earned DP World Tour membership after topping the 2025 China Tour Order of Merit, recording seven victories during the season. Since turning professional, he has accumulated 11 career wins.

“Joining Callaway Golf is an incredible milestone in my career,” said Zhou. “Callaway has set the standard for innovation and performance in the game, and I am excited to compete with equipment trusted by some of the world’s best players and numerous major champions.

“I look forward to representing the brand and continuing to pursue my goals on the global stage.”

Yanhan Zhou completing a drive while wearing Callaway headwear on the golf course.
Yanhan Zhou will compete with a full line-up of Callaway equipment, an Odyssey putter and a Callaway golf ball.

Eddie Erkmanis, Callaway Senior Vice President of Global Sports Marketing, said: “We are excited to welcome Yanhan Zhou to Team Callaway, joining our elite group of players competing across the world’s professional tours.

“Yanhan is already a proven winner, with a level of poise well beyond his years and the talent and dedication to take his game to even greater heights. We’re proud to have him represent Team Callaway and look forward to supporting his continued success with the best equipment for his game.”

Introduced to golf by his father at the age of three, Zhou developed through China’s junior and amateur ranks before turning professional.

Steve Loy, President, Global Golf at SPORTFIVE, added: “Yanhan’s accomplishments at such a young age are extraordinary. Winning seven times in a single season to earn DP World Tour status was impressive enough, but he has continued to prove himself against world-class competition with multiple top finishes throughout his rookie season.”

For retailers, the agreement gives Callaway another emerging international player through whom it can promote its equipment range, particularly as Zhou develops his career on the DP World Tour.

For more information visit eu.callawaygolf.com.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.