There have been rumours circulating for a while that Callaway have a major announcement to make regarding a new product in the Driver category. Yesterday (27th November) GOLF RETAILING recieved a heads up from the Callaway PR team in the form of a link to the embedded video which you can click on now to take a look.
The Big Bertha made a massive impact on the golf sector when it was originally launched in 1991 revolutionising driver technology and sales rocketted.
As the video shows, the R&D team at Callaway have been working on a new Big Bertha and an announcement is scheduled for Monday, 2nd December.
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