Royal & Awesome celebrated reaching 100,000 Facebook fans with 24 hours of exclusive deals and competitions for loyal fans with hundreds taking advantage to pick up some bargains in the company’s bright apparel range. Over the last year Royal & Awesome has consulted its Facebook community on design and naming for the new spring range of clothing to be launched in March.
Graeme Smeaton, brand director at Royal & Awesome said: “We are always keen to engage with our fans and very proud of how we have achieved this. We generally find our fans are as passionate and creative about Royal & Awesome as we are and social media is a great way to harness that to ensure we build the brand they want.”
