Royal & Awesome, has signed a landmark agreement with distributor JS International – which will see its designs launched throughout Europe for the first time.
The deal comes after a fast-growing year for the brand, which has more than 75,000 fans on Facebook and has seen sales increase by 200 per cent over the past 12 months. The agreement will see further expansion into more High Street stores, green-grass accounts and online retailers across the UK and mainland Europe.
Royal & Awesome’s partnership with JS International, one of the largest distributors of golf apparel, accessories and equipment in Europe, matches the brand’s global ambitions and supports its existing distribution networks in the US and Australia.
Graeme Smeaton, Royal & Awesome’s brand director, said: “We’ve already seen a hugely encouraging performance with Royal & Awesome in a range of retail outlets: from club shops ordering specifically to fulfil members’ orders; local sports stores driving big incremental sales through great in-store display; and great sell-through from large internet retailers.
“We are delighted to partner with such a trusted and well-established company as JS International and are confident it can help us bring Royal & Awesome to more and more of these outlets. Working closely with JS International, we will be brightening up golfers’ wardrobes across Europe – with our new range to be launched in the spring.”
Bijal Patani, managing director of JS International, said: “JS International is proud to announce it is the exclusive distributor in the UK and Europe for Royal and Awesome – one of the brightest and most talked about brands in apparel. Its eye-catching array of bottoms and accessories has been well-received so far, and we are very excited to be bringing this range to our retail partners.
“We are always looking to offer something different and think this range is the perfect addition to our product listing. We’ve got a fantastic opening deal running to help brighten up any winter sale – with no need for pre-order and no minimum order quantity.”
Royal & Awesome’s range of eye-catching golf trousers, shorts, skorts, plus twos and hats for men and women in dazzling designs, are complemented by a range of shirts, socks and belts to complete the awesome outfit.
The ‘Awesomes’ – the brand’s range of brightly designed golf trousers – build on the wonderful heritage and history of golf in Scotland by adding a whole lot of fun and colour, and are guaranteed to make an impact on the course, the clubhouse or the corporate jolly. All of the ‘bottoms’ come with a free useful golf tool/bottle opener, which is a nod to the strap line of ‘for the pars and the bars’.