American Golf invests £250,000 in Wythall golfing community

Nationwide golf retailer American Golf has announced the re-launch of its first entirely owned driving range facility following a £250,000 investment at the Beckett’s Farm driving range in Wythall, Birmingham. The re-launch sees brand new facilities, including the introduction of state of the art Top Tracer Range technology in every driving range bay, meaning local golfers can experience the same ball-tracking technology that traces the shots of the world’s best players on TV.

The newly updated driving range facility adds to the American Golf store currently on site, making the Beckett’s Farm facility the most advanced golf practice and fitting facility in the area. This new investment cements American Golf’s commitment to improving golfer’s games and its continuing efforts to bring the very best golfing facilities to the south Birmingham golfing community.

The launch of the new American Golf facility on Thursday 24th October saw a fun filled day of activities designed to showcase the incredible facilities on offer. Every visitor received a free drink and a free bucket of balls to take on the range, where they took part in a series of prize challenges including the Wilson D7 challenge.

At the heart of each of the activities is Top Tracer Range. This state of the art technology traces the shots hit on the range and shows the flight on in-bay T.V. screens. This creates a fun, immersive experience that delivers key game improvement stats to seasoned golfers, while providing a fun, leisure activity for social groups and even first-time golfers.

With grass short game area, practice bunkers and grass tee options on the driving range; SAM putt lab technology and GC2 club fitting technology in store; plus two PGA qualified golf coaches on staff, American Golf at Beckett’s Farm, Wythall was always a haven for the region’s improving golfers. With the addition of the latest Top Tracer Range technology and newly refurbished range, there has never been a better time to be a golfer in South Birmingham.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.