Peter Millar FW24

    We spoke to Peter Millar Area Sales Manager, England, Tom Richardson, to go through the brand’s evergreen essential pieces for FW24.

    Perth Quarter-Zip –

    We run Perth as an essential garment all year round. Not only is it seasonless, it’s truly timeless. It’s one of the pieces that Peter Millar has built its global success around. It has a soft smooth fleece inner, which elevates it above the competition. Like all of our range, it’s been designed for cresting. There is very little Peter Millar branding, so it is perfect for clubs that want their logo front and centre. With our in-house embroidery team we can accommodate the retailer with very small minimum requirements with crested items with ease to work with being one of our priorities.

    As a Peter Millar Essential, we run 11 different colourways in this year round. Then each season, we offer seasonal hits of colour and patterning throughout that garment. For our FW24 collection, we have an Astral Blue and Navy mini stripe option supported by a sport navy fine birds eye print. We’re conscious that patterns are a huge part of what we offer, but with midlayer products, we try and make these more subtle. It has to be a little bit more versatile and worn with multiple outfits. Of all our midlayers this has historically been our most popular option, although we are expecting Pine, its hooded equivalent, to continue its growth and challenge Perth in 2024.

    Crown Comfort Pullover – £125

    Crown Comfort is our ever popular cotton-based quarter-zip. For fabrication we team 54% cotton with 44% modal and 2% polyester. Modal is a plant-based derivative found in trees, that when applied to a garment, helps the garment keep its shape, wash better, and become a more durable piece.

    It has a really clean styling, the kind of piece that you can wear on a Friday night out for dinner with your family, Saturday afternoon in the pub, or Sunday morning for an early tee time. There are four Essential colourways, and we have eight seasonal hits for Autumn. It’s one of our best sellers from that midlayer category, with a keen £125 price point.

    Quest Half-Zip – £225

    Quest is an evolution of a garment we had in the past called Flex Adapt. Part of our Crown Crafted collection, it’s an incredibly lightweight, flexible wind layer piece. The idea is that as the fabric moves and stretches, its pores open to allow breathability to prevent you from feeling sweaty. If you’re going to be hunkered down in wind and rain, the Quest is going to be incredibly protective with its water resistance and windproofing. The fabric is very good in the wet but the lack of taped seams means we class it as our premium wind option.

    The styling of this garment is very simple, classic and easy to wear. Details such as the lightweight Vislon zippers and small Peter Millar Branding at the right hip accent the garment well. Quest is our half-zip option. However, we’re such big fans of the fabric that we also run it as a full zip, a hooded option, and as a vest. It’s the most technical fabrication we offer in the Peter Millar range.

    Merge Hybrid Jacket – £225

    Merge is our lead outerwear garment as we move forward to Fall 24. We use a three-layer construction on the Merge, and support this with a family of product around this fabrication. Fuse will be the vest option while also being supported with Pursuit the hood. The exterior is water-resistant and wind-resistant. We have a middle layer, which is a membrane that is incredible at trapping warmth in. And then the liner is a soft layer to wear against your internal clothing.

    From a design perspective, Peter Millar has created a garment that gives you warmth without weight or bulk. It’s not as heavy and bulky as some other traditional downpadded garments, but that membrane is working incredibly hard to trap the warmth for the golfer.
    Because it doesn’t rely on down, we’ve been able to layer the front and back of the garment with stretch panels on the sides to allow freedom of movement. For FW24, we’ve toned down the colour options with this garment, making a cleaner garment that is more commercial. This is one of the garments that our tour staff love. GR

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    As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.