Sunday, May 19, 2024
2015

Features

Sales fly high with balls

For golf retailers golf balls are a steady revenue earner and the need to stock up draws players into the shop where they can...

Wilcox makes his virtual dream a reality

Can you really play golf indoors? Neil Wilcox believes the answer is yes and has put his money where his mouth is by opening...

Keeping light, dry and quiet with ProQuip

Since its acquisition in 2009, ProQuip has enjoyed a renaissance with a significant growth in sales and a widening product range. Russell Brooks, general...

Solid as a Rock

Last month Robert Rock opened his second teaching academy at Kings Hill GC near Maidstone, Kent. Glyn Pritchard went along to the opening and...

How long to catch a Tiger? Answer: 1,414 years

A fun salary calculator that allows you to pitch your annual salary against some of the game’s top professionals has been released. Created by the...

Are you getting your share of the goodies this summer?

Tony Clark argues that pro shops are missing out on the major profit potential of golf society goody bags and associated services. t even winds...

Five quick-fire ways to master your marketing

Aston Ward, communications manager of the PGAs of Europe looks at five simple steps you can take to improve your e-marketing. The world of marketing,...

Evolution of Ecco hybrids

Ecco has extended its offering of hybrid golf shoes for 2015 with the introduction of its new Casual Hybrid range, while it has celebrated...

The three customers and catching catfish with the sale rail

Alan Fisher looks at the practical applications of Stock Turn Rate, as discussed in his March issue article and why a sale rail is...

American Golf promotes participation in strategy change

American Golf has a new marketing strategy focused more on growing the game, with less emphasis on product promotions. Daniel Gathercole, head of marketing...