OGIO TO RELEASE EXPANDED EUROPEAN OFFERING IN 2024 FOLLOWING YEAR OF GROWTH

OGIO is ready to break the mould again and release an expanded offering to golfers in 2024, with numerous limited-edition lines set to be introduced across a range of hugely popular existing products.

Returning to the market in 2024, OGIO will be releasing further limited-edition lines of its ground-breaking All Elements Silencer Cart Bag, the All Elements Woodē Hybrid bag with a new drop top, and two new bag lines – the lightweight Fuse Stand Bag and the premium, meticulously crafted Shadow bag.

In 2023, the brand – an acronym for ‘Our Gear Is Organised’ – saw remarkable growth in the European market as it released a range of eye-catching golf and non-golf products, with its funky Bananarama range proving particularly popular on the fairways.

Beginning the year with a bang by securing one of golf’s most popular YouTube and media influencers, Peter Finch, as a global golf brand ambassador, OGIO went from strength to strength with the release of its exciting range of stand and cart golf bags in a selection of eclectic colourways in February.

The All-Elements Silencer Cart Bag proved to be a huge success, bringing OGIO’s unique silencer technology back to the market. The premium 15-way moulded top – modified to work on oversized grips – delivers a more efficient way to organize sets by easily locking each club into place, preventing noisy rattling and damage.

A month earlier, OGIO released a new range of vibrant, pioneering golf travel cover designs to make travel easier than ever for golfers. In total, seven eye-catching colour schemes became available across the three golf travel cover sizes – standard, mid and max – with colourways ranging from the ‘Bananarama’ design, the striking pink ‘Donuts’ cover and the bold ‘Navy Flower Party’ design.

OGIO also brought its funky, stand-out, colour-option golf umbrellas to the European market this year, another ingeniously designed and expertly constructed product on the table for golf fans.

Across the board, the limited-edition eclectic ranges have proven popular with golfers, as more and more look to stand out from the crowd – be it on the golf course or on the baggage conveyor belt.

One such design was the Bananarama colourway. Unlike anything seen before in the golf bag world, it certainly will not sound ‘bananas’ to those in the industry that OGIO’s 2023 All Elements Woodē Hybrid bag and 2023 All Elements Silencer Cart Bag in the design have been extremely popular.

The bags were two of eight that completely sold out to retailers just two months after they first hit the market – with the Sugar Skull, Red Flower Party and Blue Hash designs also appearing popular with consumers.

Bananarama has been such a hit, OGIO has used it across a range of other products – including its 2023 travel cover range – and will be releasing new quantities of the travel cover in the design in 2024. The colourway has also been used on its new accessories, including its can cooler range with soft coolers in the eclectic colourway low in stock.

It is the huge success of such ranges as Bananarama that saw OGIO Europe achieve a 73 per cent year-on-year increase in Q1 and Q2 in sales across the business. Sales have also remained strong over the second half of the year, with several more products selling out to retailers across the UK and Europe.

Next year, OGIO is set to reaffirm the trend for bold, classic and cool designs mixed with technology and functionality while showcasing the most diverse and appealing golf range in the brand’s history.

Eight designs of the All Elements Silencer Cart Bag. will be heading to the market in mid-February, shortly after the release of some popular travel-cover designs, more umbrellas and a whole new accessories line.

New to the European market, OGIO will be releasing a wide collection of golf accessories from driver, fairway and hybrid head covers all the way to putter head covers and towels.
Alongside the All Elements Silencer Cart Bag, OGIO will be releasing its All Elements Woode Hybrid bag with a new drop top to ensure bags sit better when adding the product to a trolley.

Two new bag designs will also be coming to the market in 2024. Infused with the iconic features such as the fit-disk carry system, rapid access pocket and three-ball silo, the Fuse Stand Bag is a lightweight and fun carrying option for the course. The bag will be available in a range of colourways with five of the six designs having the new overmoulded tops. In addition, the new Aloha Fuse bag – launching at the same time – will feature the original over mould but the top section will come with a unique water dipped pattern, making each product individual with a one-of-a-kind finish, something truly groundbreaking in golf bags.

Inspired by the aerodynamic lines and meticulously crafted details of a luxury sports car, OGIO’s other new bag design for 2024 oozes quality. OGIO Shadow emerges to provide a golf experience like no other. With modern technology, premium materials and intuitive organisation OGIO’s latest bag range – available in four neutral colours – is designed for the discerning player who desires a classic look.

Michael Birch, OGIO sales and marketing manager EMEA, said: “The key for the brand is to differentiate from the competition and be disruptive in a very busy marketplace. The last 12 months have been incredibly successful for us, and we are carrying a lot of momentum into 2024.

“New OGIO products and limited-edition designs on some familiar, favourite products will be available to purchase from early next year and we are confident that they will continue to move us in the right direction.”

Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Topgolf, Toptracer, Odyssey, TravisMathew and Jack Wolfskin.
Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.

To see the current range of OGIO products, please visit: www.eu.ogio.com.