2024 PGA Show Hosts Golf’s Top Brands in Orlando, Jan. 23-26

As the PGA Show Floor exhibitors are already exceeding the 2023 levels, the show is set for a busy week with a host of new events and programs for attendees from around the world.

Nearly 1,000 of golf’s top brands will showcase their newest innovations in equipment, technology, fashion, accessories, training aids and golf-related services to thousands Professionals, golf retailers and influential industry leaders from around the world at the 71st PGA Show in Orlando, Jan. 23-26, 2024. Show Floor exhibits, which currently exceed the 2023 event, include many of the sport’s most recognisable brands and emerging companies.

In 2024, the PGA Show Floor also will be expanded to create an exciting new concert lounge in Hall E of the Orange County Convention Center for the first annual PGA Show Winter Jam, an after-hours concert experience featuring renowned country singer Jake Owen on Thursday evening, Jan. 25, 2024.

As the world’s largest global gathering for the business of golf, the PGA Show is a prime opportunity to source the game’s newest innovations, attend high-level industry presentations, participate in education and career workshops and connect in person with peers and golf industry leaders to drive continued growth of the sport and the business of golf. The PGA Show is organized by the PGA of America and PGA Golf Exhibitions and open exclusively to golf industry professionals. Attendee qualifications and complimentary golf industry registration is now open at PGAShow.com.

Nigel Freemantle, Managing Director of Brand Fusion International.
“Attending the PGA Show has been a tradition for me since 1981, I’ve hardly missed a year, and even celebrated milestone birthdays there. Some might wonder, why keep going? Well, it’s simple. The PGA Show is THE golf exhibition worldwide. It’s a hub of innovation, showcasing new products and advancements in the golf industry.
It’s not just about the products; it’s about the people too. Reconnecting with old acquaintances, meeting new ones, and networking over shared interests. Technology has made remote interactions possible, but there’s no substitute for face-to-face encounters.
In essence, the PGA Show is more than just a marketplace. It’s a meeting of minds, a fusion of ideas, and a celebration of the game we all love. It’s about staying ahead in an ever-evolving industry, embracing change, and connecting with like-minded individuals who share a passion for golf. That’s why, despite the evolving landscape and challenges, the PGA Show remains an indispensable event for anyone involved in the world of golf.”

“The PGA Show attracts the largest annual gathering of PGA Golf Professionals and is the most significant business event for the global golf community each year,” said PGA of America President John Lindert, PGA Director of Golf at The Country Club of Lansing in Lansing, Michigan. “From discovering the latest game innovations, networking with some of the Association’s finest Professionals, to attending widespread educational and business programs, our PGA of America Members return from the PGA Show better equipped to improve the everyday golfer’s journey at all levels and influence the growth of the sport.”

Mark Roberts, Director of Golf, Queenwood Golf Club
Attending the PGA Show gives me the opportunity to explore all the new coaching techniques and products that can take time to reach the non-US markets. Being at the largest golf business hub in the world offers many benefits beyond just seeing golf products at the show.
In the US, golf is big business, and the show allows me to gather ideas and stay ahead of the latest trends. It’s definitely helped us improve our offering.
I’ve been attending the PGA Show since the early 2000s, and it has allowed me to bring in brands not readily available in the UK. Over my 20 years of attending, I’ve introduced about 6 product lines that hadn’t even hit the UK market yet. It’s not always easy to import these products, but it has piqued our members’ interest and generated sales.
Attending these shows is invaluable if you’re serious about elevating your club. It provides fresh perspectives and ideas that you wouldn’t encounter otherwise, making it a worthwhile endeavour for anyone looking to improve their golf club.

“The expansive mix of market leaders, veteran manufacturers and inventive start-ups at the annual PGA Show creates an unparalleled marketplace for thousands of golf industry professionals from around the world,” said PGA Golf Exhibitions Vice President Marc Simon. “Education, business, career and peer networking programs, plus opportunities to unwind together in the evenings, are also important aspects of a packed PGA Show Week that help to recharge our professional growth and build up the business of golf.”

David Scott, General Manager, Dumbarnie Links
The PGA show is truly magical. It’s not just a great experience, but also a fantastic opportunity to reconnect with people you haven’t seen in a while. It’s about catching up with old friends from around the world. I have a friend who travels all the way from Hong Kong, and the show serves as a meeting point to kickstart the year.
It’s a platform to discuss ongoing trends, staffing challenges, and exchange innovative ideas. Given my involvement in the tourism sector, specifically at a resort golf course, I focus on networking with tour operators. Strengthening relationships is key for the week
The show allows me to forge new connections within the industry. I’m always looking for new retailing ideas. Catering to American visitors often means incorporating American brands, which might not be readily available in the UK. At the show I can directly interact with these brands, and gain insights into their products and strategies.

Golf Industry Attendance
Attendance at the 2024 PGA Show is restricted to PGA of America Golf Professionals and golf industry personnel. Attendance and registration guidelines are available at PGAShow.com. Attendees will receive complimentary admission to the PGA Show Winter Jam by showing their event badge at the door. There is no PGA Show registration fee for qualified golf industry professionals through Dec. 1, 2023. Beginning Dec. 2, 2023, PGA of America, LPGA and International PGA Professionals can continue to register at no charge, while other industry personnel will incur a $80 event registration processing fee through Jan. 21, 2024, and a $199 fee at the PGA Show through Jan. 26, 2024.