Titleist Golf Ball loyalist, Richard Knight, a member of Manor of Groves Golf Club, is celebrating being named the winner of a trip of a lifetime following Titleist’s ‘Take Your Game to a Better Place’ prize draw.
Open to golfers who purchased a dozen golf balls from any of the brand’s current range from 23rd June to 6th August, the prize draw promised one Titleist brand fan, plus a guest, the chance to win the much-coveted grand prize: an all-expenses-paid trip to the home of the #1 Ball in Golf, New Bedford, Massachusetts.
To enter, golfers simply had to enter the unique code which featured on a limited edition Titleist Poker Chip Marker, which was presented upon purchase, at Titleist.co.uk. In addition to the single grand prize winner, nine runners-up also receive a year’s supply of golf balls of their choice from Titleist’s golf ball range.
Knight, 48, a long-time Titleist enthusiast with a handicap of 14, was chosen at random as the top prize winner. Alongside his wife, Beth, he is now looking forward to a Titleist experience like no other, including: $500 spending money; a head to toe custom-fitting experience at Titleist’s famous Manchester Lane test facility, which includes golf ball, clubs, shoes and glove; and a round of golf at Rhode Island Country Club.
The trip, which will take place from October 1-5, will also see all winners enjoy an exclusive tour of Titleist’s Ball Plant III to see where Titleist associates make the legendary balls for amateurs and tour pros alike, and to meet some of the more than 70 physicists, chemists and engineers who work solely on testing and producing the balls.
Knight said: “I still can’t truly believe it. I keep having to remind myself what I’ve actually won. It’s hard to imagine being there as a winner but we are really looking forward to seeing the ball plant and the R&D that goes into making a Titleist golf ball.
“I loved the idea of the poker chip and wanted one right away. I also needed a fresh supply of Pro V1s, and saw the email from my pro, so responded to him to ask if he had the poker chips in stock. The next day, I was up at the club and bought a dozen Pro V1s.
“Other than my kids being born and getting married, this is the next biggest event in my life. To say I’m excited would be a huge understatement. I’ve played Titleist balls all my life since starting as a junior, aged 13, so this really is a dream come true!”
Indeed, the Manor of Groves member has a great deal to thank Head PGA Professional, Ben Goodey, for, having been driven to enter following a spot of pro-active marketing directly from the Pro Shop.
Of his drive to sign-up members to Titleist’s highly impactful money-can’t-buy promotion, which was available at almost 1,000 Titleist golf ball partners venues across UK & Ireland, offering 48,000 chances to win, Goodey said: “We had posters up around the clubhouse, pushed notifications out on social media and circulated news of the promotion via email to all of our members and contacts.
“My staff were also encouraged to try and sell dozens instead of sleeves, with the promotion as a selling tool. There is a lot of competition out there, so PGA pros need promotions like this to offer something extra. Golf ball sales were up 20 per cent during the promotional period compared to previous years.
“With all the people that must have entered throughout the country, it is pretty unbelievable that one of our members has won. Promotions like ‘Take Your Game to a Better Place’ allow our customers to feel they are getting more value for money and, at the end of the day, assist us with sell-through. I’m just over the moon for Richard and hope he has an amazing experience – I just wish the terms were that you have to take your pro!”