Tiger Woods has signed a deal with Bridgestone Golf to use their balls for five years. The news is a coup for Bridgestone, which is now the number three ball in America based on market share.
Woods will be featured in all advertising for the brand, including print and television ads. He’ll also be on packaging and point-of-purchase displays.
“Finding the right golf ball is extremely important,” Woods said in a statement. “It’s an essential part of my equipment.”
“We supplied him with product, but we had no communication with him and didn’t have any way to help influence his decision,” said Corey Consuegra, director of marketing for Bridgestone Golf.
The financial details of the deal have not been released.