Ping has appointed Giles Birkhead as European apparel sales director. He has worked in the apparel industry since 1991 and more recently in golf apparel since 2000, working for some of the industry’s leading brands.
The appointment follows Ping’s acquisition of Ping Collection Europe from its former licensee in November 2013, with the company set to launch its new Spring/Summer 2015 line to the trade imminently.
Commenting on his appointment, Giles said, “It’s such an exciting role. This is a rare opportunity to join a very prestigious, highly respected brand at a time when there is real opportunity for the brand to significantly grow in the apparel sector across the whole of Europe. I’m thrilled to be joining the team and can’t wait to get started.”