Golf has a new look with British fashion brand Joseph Garratt, which launches its Autumn 2015 range of original garments this week. The first collection is aimed at boy golfers aged 7 to 12 years, and includes trousers, plus twos, jumpers, hats and socks.
With Scottish-made garments, plus fabrics woven in England at the heart of the collection, golfers can be reassured that they are buying quality British clothing with an emphasis on quality and style, inspired by ‘old school’ cut and cloth with a modern feel.
Joseph Garratt Trousers avoid the boredom of neutral or black, or the shrillness of attention-seeking neon. Instead, tartans and attractive solid hues convey assured confidence with a superior cut and stitching on cloth which has been designed in Great Britain exclusively for Joseph Garratt.
Joseph Garratt is a family-run business, managed by Maria Healy. After a fruitless 2014 search for a stand-out pair of trousers for her son to wear in a golf event, Maria attempted to make her own, even enrolling on an evening class to get help.
“I wanted him to look smart for the occasion and there really was nothing out there that caught my eye. My son’s tastes are rather idiosyncratic and he likes to be different without ‘flag nor fanfare’” she said. “I realised that if I was having trouble finding quality pieces which stood out, then other families must be feeling the same.
“I also quickly realised three things: that I was never going to create a pair of trousers good enough to see the light of day myself; that the clothing on offer in the current junior golf market did not demonstrate the attention to detail I wanted; and that nobody was offering quality British-made clothes for junior golfers. So I thought – let’s have a go at making our own and see where it takes us!”
All pieces in the collection can be bought online at www.josephgarratt.com.