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Foremost adds four new brands to EMP

Foremost Golf has included Mizuno, Ecco, ProQuip and Callaway Apparel on its list of Elite Marketing Programme (EMP) suppliers. This follows independent research by Datatech indicating that Foremost’s EMP professionals out-performed their on-course and off-course competitors in the majority of key product categories during the first half of 2014.

Foremost company director Andy Martin commented, “We are delighted to welcome Callaway Apparel, Ecco, Mizuno and ProQuip as new EMP Suppliers and feel sure they will help our members build on our success during the first half of 2014. All four are golf industry heavyweights and are acknowledged as innovators in their respective areas of expertise.”