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FootJoy see success in glove market

FootJoy has confirmed its clear leadership in the UK golf glove sector after announcing an increased market share figure of 54.4 per cent for the value of all on and off course sales in 2015, according to the Golf DataTech UK Sell-Through Report September-2015.

Following the well-received launch of its extensive range of high-performance golf gloves, the brand has seen its market share (value) increase by 2.2 per cent over the last two years, meaning its overall share now stands at almost seven times that of its nearest competitor (7.9 per cent). In total, over half of all golf gloves sold in the UK this year have donned the FJ mark, which represents more than five times the number of purchases of any other brand.

Helping the Mark of Player brand to an impressive market share extension has been an extremely successful month in September, when it claimed 59 per cent of the value of all gloves sold – a rise of 4.5 per cent from last year. During the same month, FootJoy’s innovative WeatherSof glove alone claimed 23.7 per cent of the value of all gloves sold.

“We’re very proud of how well our glove range has performed this year and are already excited about new models for 2016, like the enhanced StaSof® and GTxtreme models, which have had a very promising reaction,” said Richard Fryer, FootJoy sales & marketing director. “Our trade partners have once again played a significant role in the success of our gloves this year, embracing our eye-catching point of sale material and educating golfers on the benefits of each model.

“We’ve worked very hard with all of our retail partners in the last 12 months to help communicate the benefits of a high-performance golf glove, so it’s really pleasing to see that a growing number of golfers are willing to pay that bit extra for performance and reliability,” added Fryer.

For more information on the latest gloves for 2016 contact your Area Sales Manager or visit www.footjoy.co.uk