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Direct Golf ups profits and aims to double stores in three years

Direct Golf has announced a seven percent profits rise for its financial year ending September 2014, despite turnover being marginally down on last year’s like-for-like figures. The company states it has enjoyed a strong start to its new trading year in October.

Two new appointments to the senior management team have also been announced. Lee Brown will be working with direct sales director James Toase, on Direct Golf’s digital offering. Brown previously launched Online Golf, before selling it to American Golf in 2010, where he was appointed ecommerce director.

Peter Riordan joins the team on a part-time consultancy basis, working with managing director Neil Bell on a store expansion programme. Riordan was the retail director at American Golf and played a major part in growing their store portfolio. Direct Golf has plans to expand its portfolio from twenty to forty stores over the next three years.

Bell said, “Our stores have always been the main pillar of our growth over the last 24 years and plans to expand our store portfolio have always been in the pipeline. With our recent investment from Sports Direct and market opportunities in front of us, we believe now is the time invest in new stores. Peter has great experience in the retail market and I’m looking forward to working closely with him to deliver the new store rollout plan over the upcoming months.”