If you were following the first ever Icons Series tournament at Liberty National in New York last week, you would have noticed the caddies of the iconic sports stars carrying their clubs in a bag fitted with a unique digital display screen on its side.
This innovative technology has been created exclusively by Viztek Sports Media (VSM) which is the vision of the team behind Professional Golf Europe (PGE), who own VEGA and the global license to Bentley Golf. It provides a brand new, innovative way for events, brands and player sponsors to deliver digital planned, in-play advertising and branded content through VSM Golf Bag technology.
Partnering with the world’s biggest brands and elite golf athletes, VSM brings sports bag media to life through live and animated VSM technology, which has the added capability of rotating content and so mobilising and delivering the brand’s content to the consumer rather than through a traditional, static medium. The technology also lends itself perfectly to shared messaging through mutual partnerships. Moreover, VSM can switch on planned, personal or whole tournament saturation at the click of a button: total control – maximum impact.
“We showcase, build and promote partnerships, brand, ROI and electrify the viewing experience for global sports fans through the optimisation of messaging for global and local companies. We do this through effective sourcing, presentation and service delivery through our VSM planned and in-play digital golf advertising solutions,” commented Peter Lord, VSM Partner & Executive Board Member.
“Golf is steeped in history and has seen a huge uplift in broadcast viewing numbers. VSM enables our valued partners, tours, athletes and stakeholders to deliver an enhanced viewing experience to the fans and, at the same time, drive revenues.
VSM bag technology ensures that your marquee-sponsored athlete presents your brand and message to global fans and, with VSM, it’s alive, cutting-edge, moving and digital. All of this is pushed through planned social media, broadcasting and additional advertising strategies which can be updated at a touch of a button.
Our platform works on a wholly managed solution, driving revenues for our sponsors and attracting new sponsors to leading players and tours. The option to switch on events is a great sales feature and it is the benefit for securing those tournament partnerships that underpin the tours.”