At The Open Championship, Under Armour hosted an interactive media event at the Fairmont Golf Club in St Andrews featuring Jordan Spieth, Hunter Mahan, Gary Woodland, Bernd Wiesberger and Matt Fitzpatrick. During the presentation attendees heard from Under Armour vice president of sports marketing, Ryan Kuehl about the growth of the Under Armour Brand and UA Golf category as well as some personal insights from all of the UA golfers during a Q&A panel hosted by Sky Sports anchor Kirsty Gallacher.
Following the Q&A, the tour pros took to the range to share tips about playing a links course like the Old Course at St Andrews and how they adjust their game to account for difficult weather conditions. They then took part in a friendly ‘target practice’ competition, seeing who could be the first to shatter their individual glass targets positioned on the range.
Spieth commented, “It’s such an amazing experience to play in the British Open. The history and the environment, especially on the 18th hole, is unlike anywhere else. It really gives you a true respect and admiration for the heritage and traditions of the game that have been around for so long. I’m really looking forward to getting out there!”