UNDER ARMOUR SETS THE NEW STANDARD WITH DRIVE PRO AND DRIVE PRO SL FOOTWEAR

Under Armour is excited to announce the Drive Pro Series, designed for golfers that are looking for that competitive edge.

Designed with direct feedback from three-time major winner Jordan Spieth and UA’s other PGA Tour athletes, including Maverick McNealy, UA works closely with its golf athletes to create performance-enhancing products that meet the needs of golfers of all skill levels in both Spiked and Spikeless models.

The new Drive Pro and Drive Pro SL deliver golfers the ultimate stability, traction, and performance through the innovative Swing Support System TM.

Developed with world-renowned biomechanist JJ Rivet, the revolutionary 3-layer Swing Support System TM supports the natural motion of the foot, with biomechanically correct diagonal and lateral support for golfers to unlock the power of their swing.

The Swing Support System is made up of three key advancements to take performance to new levels, while being lighter than common tour shoes in the market.

Starting from the ground up, smarter traction is delivered through a combination of UA’s new custom S3 Spikes and the Tour Flex Pro Spike. Developed exclusively for Under Armour with CHAMP MacNeill Engineering, the S3 Spikes are utilised in the medial heel and lateral forefoot at the optimal angle to resist rotation in the golf swing, allowing you to harness more power.

In the midsole, UA has developed the only dual-density midsole in golf. Featuring Under Armour’s HOVR TM foam and more supportive Charged Cushioning TM where it’s needed to help guide the foot in the golf swing. By using softer HOVR foam in the medial side, your foot is able to sink into the shoe when you apply your peak force and helps transition your weight more efficiently through the ball.

In the upper, UA’s Swing Support Strap is fully connected to the with the S3 Spikes and integrated lacing system, providing optimised 360-degree lock-in from lateral ball to medial instep.

The Drive Pro SL replicates the same innovations in the midsole and the upper but with some notable innovations in its spikeless outsole. With a traction control plate and a hybrid outsole utilizing rubber and TPU, the Drive Pro SL provides ground penetration & torsional rigidity through the use of TPU, with rubber adding flexibility and friction to ensure there’s no compromise in performance by moving from a spiked to spikeless outsole.

Every spikeless traction point has been mapped to different heights and positions throughout the sole to ramp up performance further. By removing uniformity, UA has been able develop an outsole that truly performs at the same level as spiked tour shoes.

“We’re excited to kick the new year off by releasing industry-leading footwear that help golfers take their game to the next level. TheDrive Pro Series is years in the making, and we’re excited to get golfers’ reactions as they test them out on the course. Utilising Under Armour’s unique technologies, such as HOVR and the Swing Support System, we were able to create a golf shoe that pushes the boundaries of performance innovation to stand out in the market.” – Jake Haley, Senior Product Line Manager for Golf Footwear, Under Armour.

“Being a golfer isn’t a traditional 9-5 job. You’re on your feet walking the course for such a long time so it’s so important to be equipped with footwear that will help your body achieve its best on the course. I’m ecstatic that Under Armour has developed the Drive Pro, that combines comfort, style, and performance throughout the long days that we endure on the green. I look forward to showing firsthand the impact that Under Armour makes on the course with the release of the Drive Pro.” – Jordan Spieth

The Drive Pro Series can be found on UA.com and at golf retailers throughout the UK. The Drive Pro and Drive Pro SL retail for £150 GBP (EUR €170) and £130 GBP (EUR €150), respectively and carry a 1-year waterproof warranty.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.