UNDER ARMOUR GOLF FW26: ANOTHER STATEMENT IN WINTER APPAREL PERFORMANCE

Under Armour continues to live up to its position as the market leader in winter golf apparel with the introduction of its Fall / Winter 2026 range, which is now available for pre-book.

An iconic brand when it comes to delivering advanced fabric technologies and engineered systems to enhance the performance of its winter wear, Under Armour is trusted by golfers who want to stay warm, dry and fully focused on their games throughout the toughest playing conditions – all while looking their best out on the course.

Since becoming the ‘No.1 Winter Apparel Brand’ in 2011, Under Armour has dominated cold-weather golf clothing, allowing golfers to create their ‘system of dress’ to play comfortably during the most testing months of the year. Every piece in the FW26 range is designed to meet the harshest demands of winter golf: lightweight insulation to retain warmth, waterproof and windproof shells to shield against the elements, and UA Storm technology – Under Armour’s signature water-repellent innovation that keeps golfers dry without sacrificing breathability.

Central to the new range are the new Baselayer, technical layering, outerwear and winter footwear with a premium placed on performance.

Firstly, Under Armour’s iconic Baselayer is updated with ColdGear Elite Technology. The new and improved Coldgear Elite Baselayer features proprietary ColdGear EVO and NEOLAST Performance Stretch Technology, keeping golfers warm and comfortable with their own personal climate control system – with no bunching, pinching or feeling overly restricted.

An array of new Midlayer and Outerwear silhouettes have been introduced, featuring enhanced premium technical fabrications such as the double-knit quilted jacquard in Drive Pro Hybrid models and the spacer rib in the Drive Midlayer range. These new performance fabrications are applied via a new design language bringing fresh energy to the whole range.

Drive Winterized is a winter boot that only Under Armour could build, designed for comfort and control. Featuring a rubber rand to deliver the highest levels of stability and waterproof protection, its TPU Heel Counter offers extra support when it is needed most. Meanwhile, a Rotational Resistance Outsole helps with traction for all terrains.

Elsewhere in the FW26 range, highlights include:

Drive Pro Rain Jacket – Answers the need for adaptability in ever-shifting conditions. An elevated design with sporty blocking to highlight the smooth-faced and textured spacer fabric.

Available in Black/ White, Midnight Navy/White, Blue Wind/White.

Drive Pro Insulated Jacket – Featuring CGI lining for warmth without the weight.

Available in Black / Black, Titanium / Black, Midnight Navy / Midnight Navy.

Drive Pro Insulated Hybrid Jacket – Made with a lightweight stretch, water-resistant outer fabric with 4-way articulated stretch sleeves for freedom of movement.

Available in Black / Black, Blue Wind, Midnight Navy.

Drive Pro Hybrid Half Zip – A subtle double-knit quilted jacquard that repels water without sacrificing breathability, with 4-way stretch fabric designed to move with golfers throughout their round, providing exceptional comfort.

Available in Black / White, Halo Grey / White, Campus Ivy / White, Midnight Navy / White, Aegean Blue / White, Clay Green / White.

Drive Midlayer Qtr Zip – Elevated design with 4-way stretch fabric. Modernized trim with Under Armour wordmark binding at cuff and hem.

Available in Black / Black, Halo Gray / Castlerock, Titanium / Clay Green, Campus Ivy / Midnight Navy, Aegean Blue / White, Blue Wind / Anthracite

Cold Gear Infrared Tapered Pant – CGI 4.0 grid pattern print. Storm finish protects golfers from the elements without sacrificing breathability.

Available in Black / White, Castlerock / White.

Richard Palmer-Jones from Under Armour Golf said: “Under Armour is the originator of winter golf apparel, and this collection has been built to help golfers perform at their best through the challenges of winter golf.

“We have always offered outstanding consumer demand and margin to our partners, and the FW26 range will take this to the next level. We remain 100% dedicated to improving comfort and control for golfers in the colder and wetter months.

“Key to the new range will be the rebirth of our iconic Baselayer – supported by a global brand campaign. Our industry-leading layering and outerwear have been re-imagined through both a design and performance lens and our Drive Winterized boot is built to counter the harshest demands of the winter months, allowing golfers to be at their best whatever the conditions.

“Our dedication to innovation is why we became the No.1 Winter Apparel Brand in 2011 – and why, when the mercury drops, nobody outperforms Under Armour.”

Retailers interested in the FW26 range should contact their local Under Armour representative to arrange an appointment.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.