Toptracer, the world’s number one range technology, along with Sweetspot, the all-in-one business solution for golf club, ranges, simulators, and academies, have partnered with Golfstore at each of their locations in seven different countries.
Golfstore is one of Europe’s largest specialty golf chains with 300 stores in Sweden, Denmark, Norway, Germany, Austria, the Netherlands and Belgium. Each location is located directly on the golf course with the expertise of a PGA-trained pro at each of them.
With the help of Toptracer’s range technology and Sweetspot’s booking system, Golfstore members now have an easier way to maximize and manage their revenue.
Golfstore is now poised to embrace the evolution in golf and strengthen its members through these new partnerships.
“We see great value in bringing Toptracer on as a new partner supplier. A Toptracer Range is not just a technological upgrade; it’s an investment in the future of golf that helps businesses increase profitability, strengthen their position and create a modern golf environment that appeals to a broader audience,” says Johan Thellmark, CEO of Golfstore.
The strongest trend in golf in the 2020s is digitalization, and more people than ever are playing through high-tech driving ranges. A Toptracer Range takes the traditional driving range to the next level by offering an interactive and fun experience – enjoyable for today’s golfers and enticing for newcomers to the game.
Toptracer also often attracts more than twice as many visitors as a regular driving range. These visits also tend to last longer, generating higher revenue than traditional ranges. The concept attracts new demographics, increased interest leads to more members and additional sales of both lessons and shop equipment.
“Golfstore and Sweetspot create a powerful buying group in providing world class range technology to these golfing countries,” says Peter Barry, senior director of global sales at Toptracer. “Not only will both become more profitable, but this partnership will create a space for the game to reach more people than it previously did.
Sweetspot, also a new partner to Golfstore, complements Toptracer effectively. While Toptracer generates real-time playing data, Sweetspot provides a sophisticated business system for handling payments, bookings, and packaging – for everything from range and simulator to lessons and custom fitting. Together, Toptracer and Sweetspot allow clubs to create packaged offerings and drive sales in ways previously not possible. This partnership increases revenue, attracts more golfers, and makes the sport accessible to a wider audience.
Partnering with industry leaders is part of Golfstore’s strategic efforts to provide digital solutions to make golf more enjoyable and help golfers improve, while also enhancing Golfstore members’ overall business structures and profitability.
ABOUT TOPTRACER
Toptracer, a Topgolf Callaway Brands Corp. brand, is the most-used and most-trusted advanced ball-tracing technology. The first of its kind to be introduced to the game of golf, Toptracer has revolutionised the way viewers experience the game at Topgolf venues, play at driving ranges and watch major golf tournaments on television. Today, Toptracer technology powers over driving ranges and Topgolf venues in over 35 countries. Learn more at toptracer.com.
ABOUT TOPGOLF CALLAWAY BRANDS
Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivalled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, and OGIO. “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. Learn more at topgolfcallawaybrands.com.
ABOUT GOLFSTORE
Golfstore is one of the largest golf equipment franchises in Europe, with around 300 affiliated stores and 700 golf professionals.
The company offers a wide selection of golf products, professional custom fitting services, and high-quality practice facilities.
ABOUT SWEETSPOT
Sweetspot offers a complete digital platform for golf facilities, coaches, academies, driving ranges, and simulators. The solutions are developed in close dialogue with golf clubs and are focused on increasing revenue and streamlining operations:
- For golf coaches and academies: Booking and payment systems for lessons and courses.
- For driving ranges: Smart systems enabling pre-booking and drop-in, including “Pay & Dispense”.
- For golf facilities: Tools to optimize utilization, increase revenue, and reduce administration – all gathered in one integrated platform.
In addition, Sweetspot provides modules for managing memberships, subscriptions, vouchers, pricing, and point-of-sale (POS) systems, delivering a reliable and comprehensive solution.
