Titleist introduces next generation T-Series Irons

Revolutionary changes in the evolution of the Titleist T-Series advances the company’s mission of producing the world’s best irons. Titleist has been the most played iron on the PGA Tour for 16 of the last 17 years, including each of the last seven seasons. Not only is Titleist on track to extend its favoured status on the PGA Tour, the T100 continues to be the most played iron model by the world’s best since its tour introduction at the 2019 U.S. Open.

The new T-Series iron family features new materials, processes and refinements that power exacting precision, performance and unmatched feel. The new T-Series irons consist of four models – T100, T100•S, T200 and T300 – which will be available for fittings starting today and in Titleist authorised retailers worldwide beginning August 26.

JOSH TALGE, VICE PRESIDENT, GOLF CLUB MARKETING, SAID:
“The new T-Series irons represent another step forward in Titleist iron design and technology. With these new irons, across the board, every detail matters. They provide the best precision and performance in their respective iron category with stunning aesthetics and feel. Golfers don’t buy an iron ‘line’, they want specialisation, and that’s what each of these models offer.”

MARNI INES, DIRECTOR, TITLEIST IRONS DEVELOPMENT, GOLF CLUB R&D, SAID:
“T-Series irons are designed to provide precise control for any player who wants to score lower. From form to feel to function, every aspect of these irons is crafted towards the golfer being consistent from their first shot to their last throughout every round. Whether it is the T100, T100•S, T200 or T300, every iron is individually engineered to help the golfer deliver a strike where they can see and feel pure performance.”

T100 | THE MODERN TOUR IRON

For the better player who is looking for Precision Control and Unrivaled Feel. The refinements found in the new T100 model are the product of continuous feedback from some of the best iron players in the game, including Jordan Spieth, Will Zalatoris, Sungjae Im, Cameron Smith, Garrick Higgo and Jessica Korda, among many others. It is the most played iron model on the PGA Tour for a reason, and with tour-validated improvements, now has even more reasons to stay on top. A ‘player’s iron,’ the new T100 offers more precise flighting and control, fully forged feel, a more versatile sole design, and plays like the commanding and consistent field favourite it is on tour. The T100 irons are designed with a new tour-preferred brushed chrome finish.

T100 | PERFORMANCE & TECHNOLOGY
New Tour-Designed Sole: By working with select tour professionals and in collaboration with the Vokey Design wedge team, Titleist engineers developed a new variable bounce design – less bounce in the heel and more bounce in the toe – that provides better turf interaction and improved feel. The design has been overwhelmingly validated by some of the world’s best ball strikers.

Better Tungsten for Better Balance: Utilising a denser version of tungsten (D18) weights in the heel and toe of the three to seven irons for greater mass efficiency, and a brazing process used in aerospace construction, Titleist engineers were able to eliminate weld points and be even more precise with CG placement and produce high MOI in a ‘player’s iron.’

Refined for Greater Consistency: The new T100 face features a continuous cradle construction that creates a seamless striking surface and more uniform leading edge. A proven, fully forged, dual cavity supports the face construction. The three to seven-iron faces were redesigned to impart slightly more spin for improved shot-shaping and increased control. The eight-PW are forged with one-piece 1025 carbon steel.

INES, SAID:
“What sets these irons apart from the competition is the precision and feel they provide the golfer. Irons are scoring clubs and it is important to the T100 player to hit their number and hit it more consistently. With that as a priority, we took the best performing iron in the game and made it better by adding high density tungsten, which is the engine of our iron designs. It allows us to put the CG where it needs to be, provides stability and builds up MOI. The way this new T100 is engineered also allows us to keep that blade-like profile these golfers desire which is so important for confidence when looking down at their club.”

T100•S | THE FASTER TOUR IRON

For the player who wants the exact look and feel of a tour iron, but wants to hit it farther.
The T100•S now boasts an even closer connection to everything the world’s best players prefer in the T100, only more. Featuring a fully forged feel, tour-shaping, a more versatile sole design, and precise flighting, the new T100•S is engineered with two degrees stronger lofts and a new Muscle Channel that produces enhanced ball speed and launch while preserving precise touch, control and stopping power. It is the faster tour iron.

PRICING:
• £164 SRP/club (Steel)
• £178 SRP/club (Graphite)
• €195 SRP/club (Steel)
• €210 SRP/club (Graphite)

INES, SAID:
“The uniqueness of the T100•S comes from the fact that we engineered the two degrees stronger loft into the iron rather than
just bend them. The reason for this is to keep the integrity of the sole and optimise its performance through the turf. That would
be lost by simply bending a T100. In addition, the ‘S’ represents ‘speed’ and the new Muscle Channel delivers it through the long
and mid irons by providing longer distance, tighter dispersion and higher angle of descent for greater consistency and scoring
opportunities. It has the same look and feel of the T100 but longer flight for those who want it.”

T200 | PERFORMANCE & TECHNOLOGY

For the player who wants distance help, without sacrificing looks, forged feel, trajectory
or stopping power.

The T200 iron evolution represents the biggest shift within the T-Series family. With 10 different patents utilised in the new T200, it is Titleist’s most advanced iron ever. Titleist Golf Club Research and Development took all the best of the previous generation T200, then streamlined the Max Impact technology, utilised denser tungsten weighting, and updated the shape with reduced offset, a thinner topline and shorter blade profile. The result is a sleek look with stunning distance. Every element of the multi-material construction is engineered to create maximum speed with tour-validated feel and distance control.

T200 | PERFORMANCE & TECHNOLOGY

Power Packed Design: Every component of the multi-material hollow body construction
contributes to the long, consistent distance of the T200. The improved Max Impact Technology (Max Impact 2.0) now includes a core support design and an enhanced high resilience polymer core that improves both off-center speed and mass efficiency at impact across a forged, high COR SUP-10 L-Face Insert.

Multi-Material Body: An engineered muscle plate contributes to precision sound tuning and
saves weight which is optimised in the new, streamlined 17-4 chassis. A shorter blade length, less offset (same as T100), narrower topline and thinner sole, provides a tour-inspired look and feel while delivering maximum speed and distance.

Better Tungsten for Better Progression: Utilising denser D18 tungsten weights in the 3-7
irons for greater mass efficiency, and a brazing process used in aerospace construction, Titleist engineers were able to position the CG more precisely for maximum benefit in every club – from fast, forgiving, high launching long and mid irons to accurate, precise short irons.

PRICING:
• £164 SRP/club (Steel)
• £178 SRP/club (Graphite)
• €195 SRP/club (Steel)
• €210 SRP/club (Graphite)

INES, SAID:
“All of that ‘Max Impact’ technology, and more, is now ‘under the hood’ in the new T200, so it looks and feels like a tour-played
iron but has the game improvement qualities preferred or required by this golfer. With the evolution of Max Impact, we were able
to include an Engineered Muscle Plate that allowed us to free up weight and add lightweight polymer and over 100g of highdensity
tungsten to the design. The result was extremely high MOI properties at tour inspired blade lengths which allows the iron
face to return more energy to the golf ball on off center shots and produce tighter dispersion and more consistent distance.”

T300 | THE ULTIMATE GAME IMPROVEMENT IRON
For the player who wants high launch, long distance, and forgiveness they can count on.
The player’s game improvement iron, the new T300 continues to be powered by updated Max Impact technology that maximises speed across a new variable face thickness (VFT) design. The extremely forgiving mid-sized, fast, cavity-back design includes a 40 percent increase in tungsten that improves CG placement for optimal launch, spin and high MOI. The size and shape of the T300 is designed to provide confidence, while a new chrome plated finish provides a premium look.

T300 | PERFORMANCE & TECHNOLOGY
Muscle Under the Hood: Locked behind the T300 badge lies a hidden power source – Max Impact 2.0. A Cantilever Core Support Structure features a new high resilience polymer core, delivering maximum speed and distance control.

Better Tungsten for Better Performance: The high-density tungsten (D18) weights are utilised in the heel and toe of the four to seven irons for greater mass efficiency. In addition, Titleist engineers were able to add 40 percent more tungsten than was in the previous generation T300 through a brazing process applied from aerospace construction usually reserved for tour-played irons. This contributes to a solid-feeling, advanced design that produces the optimal balance of launch, distance and forgiveness.

Thinner Where it Counts: The T300 now employs a High COR Variable Face Design that is thinner towards the heel in the long and mid irons to improve performance at what is traditionally one of the least effective strike points.

PRICING:
• £128 SRP/club (Steel)
• £142 SRP/club (Graphite)
• €152 SRP/club (Steel)
• €167 SRP/club (Graphite)

INES, SAID:
“The T300 is the ultimate Titleist game improvement iron. It is for the golfer who wants high launch, long distance and forgiveness, and wants to see the technology they are using. This model utilises the Max Impact 2.0 technology which is featured in a sleek, clean package at address for which Titleist irons are known. The design team retained the
offset, shape and size, but was able to add 40 percent more tungsten to this iron, precisely lower the CG and meet the performance needs of this golfer.”

T-SERIES ON TOUR
Many of the world’s best players, including Jordan Spieth, Justin Thomas, Cameron Smith, Will Zalatoris, Sungjae Im, Garrick Higgo and Jessica Korda, have added new T-Series irons to their bags since the new models debuted on tour in late June:
• Jordan Spieth put a full set of new T100’s (4-9) immediately in play at the Open Championship, his first start after the new models were introduced on tour. He promptly shot a 5-under par 65 en route to four consecutive rounds in the 60’s and a runner-up finish.
• Spieth, Justin Thomas, Charley Hoffman, Garrick Higgo, Adam Scott and Bernd Wiesberger were among several players who also added new T200 irons to their bag at Royal St. George’s.
• Jessica Korda was one of the first players to hit final T-Series prototypes during a trip to the Titleist Performance Institute in early 2021. She put her new T200 4-iron and T100 (5-9) irons right in the bag at the LPGA’s Marathon Classic.

SPIETH, SAID:
“The sole just glides through the ground so nicely. With the added bounce off the toe and the reduced bounce in the heel similar to the wedges that we have on those grinds, it just allows for some consistency when you get a little bit off. The idea that you can be
on uneven lies and have it kind of make up for that, and then if you get in the rough and have it not drag as much, but instead slide through just as easily, that’s where we see the improvement in these irons.

“I don’t understand why you’d play any other iron to be honest. I joke around, ‘I’m not good enough to play the blades,’ but in reality, I think we’re just being smarter. I think we’re just like, ‘Oh, we can actually hit every shot that a blade can hit.’ But that chance that we mishit them – which we’re going to mishit a few shots in a round, even in a great round, the idea that it does carry that bunker and you make birdie on a hole where someone has to get up and down for par – I mean, it could be the difference in a tournament.”

KORDA, SAID:
“They’re just really pure. It’s like I’m hitting blades, but you’re not. I loved how solid they felt. The height on them is incredible. It’s exactly what I’m looking for, especially in the longer irons. “The consistency is what I look for. Because when I’m standing over the ball and I need this thing to travel a number that I have in my head, and I can rely on that and just be like, just make a good swing, it takes so much of the guesswork out of it and it
makes you commit to the shot more. I don’t change often. It has to beat what I have, and this is really nice. To be even better, to help me hold greens like I need to with the longer irons, especially going into par fives, it’s really, really nice.”