Titleist has continued the tour rollout of its latest metalwood family with the introduction of the new GTS300 mini driver on the PGA TOUR.
The model made its first appearance in competition this week, marking the latest addition to the GTS range, which will be available to golfers at retail from July.
The launch builds on early momentum for the GTS line, with the GTS2, GTS3 and GTS4 drivers already securing significant uptake on tour. More than 50 players have put the new drivers into play since their debut at the Texas Children’s Houston Open in March, including Jordan Spieth, who has gamed a GTS2 9.0 model.
Titleist’s position as the most played driver brand on the PGA TOUR remains a key backdrop to the launch, with the company continuing to leverage tour validation as a central pillar of its product strategy. The introduction of the GTS300 reflects ongoing feedback loops between the brand’s R&D teams and elite players.
According to Titleist, the mini driver represents a further evolution of its metalwood technologies, shaped through collaboration with players including Cameron Young and Justin Thomas, both of whom contributed testing and feedback during the development process.
For retailers, the addition of a mini driver option within a tour-validated franchise is likely to broaden the appeal of the GTS family, particularly as interest in alternative driver formats continues to grow among both elite and club golfers.
The GTS300 is scheduled to arrive at retail in July, completing the current GTS metalwood offering.
Visit Titleist.co.uk for more information when available.
