The Club Company acquires Greetham Valley in Rutland, expanding collection to 17 country clubs

As the UK’s largest country club operator, The Club Company collection now totals 17 clubs across England and offers members and visitors an array of golf, health, leisure and wellbeing facilities.

The latest acquisition of Greetham Valley further supports ongoing confidence in the golf and leisure industry and optimism around its continued growth in popularity – with the number of golfers in the UK having risen from 3.6 million to 5.7 million since 2016.

Greetham Valley aligns perfectly with The Club Company’s vision to offer a choice of premium country club destinations, which provide unparalleled experiences for its members and visitors.

Created and developed by the Hinch family in 1991 and set in 276 acres of picturesque Rutland countryside, Greetham Valley features two 18-hole championship golf courses, a 9-hole par 3 Academy course, floodlit driving range and putting green – offering a unique challenge for every level of golfer.

In addition to its golf facilities, Greetham Valley also offers a recently refurbished 35-bedroom contemporary hotel and eight self-catering lodges complemented by extensive event, wedding and conference facilities.

Richard Calvert, Chief Executive Officer of The Club Company said: “We are thrilled to welcome Greetham Valley into The Club Company family. The club has an outstanding reputation and after 33 years as owners, the Hinch family should be very proud of what they have built over the decades. We are committed to building on this legacy and will continue to invest in the club and its facilities for the benefit of members and visitors alike.”

The Hinch family commented: “We started this business 33 years ago as a small 9-hole venue with driving range, growing into the marvellous golf resort we all enjoy today. The Club Company shares our values, and we consider that they are the perfect fit to take Greetham Valley into the future.”

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.