THE BRIDGES AT RANCHO SANTA FE CREATES EXCLUSIVE PARTNERSHIP WITH TRENDYGOLF TO SUPPLY PRO SHOP MERCHANDISE

TRENDYGOLF, the world’s leading premium online golf fashion retailer, continues to set the industry pace after creating an exciting new partnership with The Bridges at Rancho Santa Fe – widely recognised as one of the premier country clubs in southern California.

Beginning on March 1, 2023, TRENDYGOLF will administer all merchandising and apparel procurement for The Bridges’ professional shop and its members. Alongside the technology and experience brought by TRENDYGOLF, the shop will grow its offerings for members and their guests from the best selection of brands in the world. The partnership is the first of its kind within the country club industry.

“We are extremely pleased to enter this first of its kind partnership with TRENDYGOLF,” said Stephen Gibson, chief executive officer of The Bridges. “I know our membership will benefit enormously from the first-class service TRENDYGOLF will provide at our world class club.”

Once the initiative is launched, TRENDYGOLF will completely restock and revamp the inventory of the club’s shop. Bridges members will have full access to TRENDYGOLF product offering including limited-edition, collaborations and new product launches via an interactive online shopping portal. Gone will be the days of “can you check to see if you have it in the storeroom.” Through TRENDYGOLF, members can select specific items in the size they want, and in as little as two business days, it will be delivered, club-crested, to their desired location or waiting for them in their locker at the club.

“We are excited to launch this new partnership with The Bridges.  As the game of golf continues to grow and evolve, new and innovative partnerships such as this will show how technology can enhance business practices from the past to increase revenue and customer satisfaction,” said Louis Wolcott, managing director of TRENDYGOLF USA.

The unique partnership will enhance the membership experience for Bridges members with regularly scheduled trunk shows, showcasing of limited-edition products, fashion shows and events throughout the year to engage members and guests while providing unparalleled customer service.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.