Callaway Apparel has revealed its new modern and sophisticated Autumn/Winter 2023 Collections for men and women, offering multi-functional, crossover styling infused with a host of standout performance technologies.
AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf clothing.
Fabric technology and design innovation underpin every garment – product performance flows throughout Callaway Apparel’s DNA. Technologies used across the AW23 lines comprise:
- PrimaLoft®:Insulation at the highest level
- SINGTEX® STORMFLEECE™: The ultimate soft shell
- Swing-Tech™ Technology:Enhanced motion and comfort
- Aquapel™:Environmentally conscious next generation water repellency
Innovative Swing-Tech™ Technology is expanded in men’s and women’s WEATHERSERIES™ with re-engineered seams around the shoulders, back, and under sleeves for better range of motion.
“This season our WEATHERSERIES™ is truly stand-out in terms of styling, performance, and the levels of technology that have been infused in every garment.
“Our moniker ‘We Fit The Game’, unashamedly positions us as a truly authentic golf apparel brand and innovation sits at the heart of everything we do,” said Helen Willsmer, Callaway Apparel’s Brand Director.
Collection Highlights
A new range of Puffers feature strongly, available in Full-Zip Jacket or Vest options, offering high degrees of insulation, with minimal bulk. Mid-Weight Fleeces and hoodies with 3D textures and super-soft hand feels also provide warmth and weather-resistant performance, thanks to Aquapel™, offering next-generation water repellency.
New Storm Fleeces give consumers a perfect soft shell with lots of stretch while remaining warm, water-resistant, and wind-repellent. AW23 also showcases Callaway Apparel’s all-new, feature-rich 15000 MMU Stormguard III Rainsuit.
In its research and development stage, this fully waterproof suit was wear-tested by many of our players around the world, ensuring it consistently performed under the most stringent of weather tests.
In the Women’s Collection, where style is balanced perfectly with technical performance-based products infused with a beautiful colour palette. Colours like chicory coffee and brown sugar combine with neutral pastel pink nectar and baleine blue, to add a soothing effect when contrasted with warm, dark tones.
The ladies’ WEATHERSERIES™ line includes a greater number of layering options like sweaters and mid-weights with hoodies, featuring super-soft, luxurious fabrics.
Key Technologies – Overview
PrimaLoft® Keeping warm and dry on the course is essential. Callaway Apparel has partnered with PrimaLoft® to incorporate market-leading insulation which is lightweight and packable. Its superior softness results in a cosy, snug fit, and body temperature regulation technology ensures you will not overheat. It is water resistant and made from 100% recycled content.
SINGTEX® STORMFLEECE™ Not simply a fleece, this is soft-shell engineering at its best, representing a breakthrough in the textile market. Lightweight yet designed to defend tough weather conditions, it is the ultimate layering piece with a low carbon footprint.
Swing-Tech™ Technology Callaway Apparel’s innovative Swing-Tech™ Technology re-engineers garment seams to improve range of motion and comfort.
Aquapel™ Fast drying, breathable and durable, Aquapel™ offers unbeatable water protection. This technology modifies fabric at the molecular level by permanently attaching hydrophobic ‘whiskers’ to individual fibres which elevate liquids, causing them to bead and roll off the surface.
