Strong sales in all the major European markets means more golfers have chosen TaylorMade Metalwoods than any other brand in the region according to independent GolfDatatech figures*. The high-profile launch of the revolutionary Speed Injected Twist Face M5 & M6 drivers and accompanying fairways and hybrids saw the market leading brand take the #1 position in the UK and France. In addition, high sell-through in Germany and Sweden clearly shows momentum for the brand across Europe.
The high performance of the new M5 & M6 drivers, played by 7 of the top 14 players in the world alongside amassing 6 global wins to date, has been a major factor. Every single M5 & M6 driver head is injected and calibrated to the threshold of the speed limit to maximise ball speed and distance for every golfer.
Since the retail launch TaylorMade have delivered re-orders on the new M Metalwoods and irons on an average of less than 4 days for custom products and less than 2 days for standard product. The opening of a brand new 90,000ft2 warehouse in conjunction with their Basingstoke operations has also led to more stock availability across the product range.
David Silvers, VP/Managing Director for TaylorMade in Europe believes that a big improvement in service levels is a key factor in the fast start.
“The product is fantastic, but it is just as important that we deliver everything on time and in full for the launch. We have invested heavily in processes, people and technology to ensure we meet our customers’ delivery expectations. I am delighted to say we have done exactly that this year and our retailer partners have repaid that faith by getting behind the product from day one. Our marketing machine will go into overdrive as the major season kicks off at Augusta next week.”David Silvers – VP/Managing Director, TaylorMade EMEAP