TaylorMade Golf Company Introduces MyMG2 Personalised Wedges

TaylorMade Golf Company has introduced the MyMG2 personalised wedge programme. The company continues to grow its personalised offerings, with the latest instalment in the TaylorMade “My” family joining MySpiderX, MyHi-Toe and MySpider.

The programme is inspired by trends seen on the PGA Tour where players personalise wedges with stamping to display their unique personalities. TaylorMade is now giving all golfers the ability to make each wedge uniquely their own and deliver a service that has historically been reserved for the game’s top players.

“With Raw Face Technology and the Milled Grind sole, MG2 wedges are the ultimate in consistency and precision. With the new MyMG2, now you’re able to make it precisely your own. We offer a number of personalisation options so you can design a wedge that’s truly unique to your game and your preferences.”

Bill Price, Senior Director of Product Creation, Putter & Wedge

GOLFERS CAN SELECT FROM FOUR DIFFERENT FINISHES INCLUDING COBALT NICKEL, CHROME, BLACK AND RAW

Cobalt Nickel: Exclusive to MyMG2, the Nickel finish provides a premium look and reduces glare at address.

Chrome: The classic look of a chrome finish preferred by many golfers.

Black: A darker, aggressive styling with a non-glare look at address.

RAW Finish: This is an un-plated wedge that will rust – giving it the worn, rustic look preferred by many Tour athletes (extent and speed of rusting may vary).

Custom stamping options include personalised text and initials, as well as dozens of images. Golfers choose from 13 different paint fills and complete the package by selecting the grip and shaft of their choice. Beyond personalised aesthetics, golfers can build the wedge to their precise specs by customising loft, lie, length and grip size.

FEATURES AND TECHNOLOGY

Similar to the original Milled Grind wedges and also found in the P·7TW™ irons, MyMG2 wedges feature the company’s proven CNC milling technology, which allows for the production of wedges to exacting specifications. Each leading edge and sole grind is individually CNC milled for unparalleled accuracy and consistency from club to club and grind to grind.

MyMG2 wedges are engineered to generate the most aggressive spin of any wedge in the TaylorMade family. The combination of precision-milling and Raw Face Technology is designed for increased spin, precision and feel. The face rusts over time to preserve consistent spin while the rest of the head maintains its original finish – in the case of the MyMG2 RAW wedge, the entire head will rust.

PRICING AND AVAILABILITY

MyMG2 is available in the United Kingdom only starting 4 May via TaylorMadeGolf.co.uk and from authorised TaylorMade stockists at an RRP of £189 GBP

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.