TaylorMade celebrate 40th anniversary with Original One Mini Driver

TaylorMade Golf Company have announced Original One Mini Driver, a new metalwood that pays homage to the brand’s storied history and utilises many of the most important product technologies in the company’s long lineage of industry-leading metalwood performance.

 “In 1979, golf was changed forever with the introduction of the Pittsburgh Persimmon™ – the original metalwood. For the past 40 years, TaylorMade has continued that legacy of innovation with game-changing technologies, engineered to help golfers perform at their best. The Original One Mini Driver incorporates that heritage of innovation with key performance technologies, packed into a confidence-inspiring shape that delivers on distance, forgiveness and accuracy.”

Tomo Bystedt, Senior Director, Product Creation

EVOLUTION OF THE MINI DRIVER

TaylorMade first entered the category with the introduction of SLDR® Mini in 2014 and enhanced the product the following year with the faster, higher-launching AeroBurner™ Mini – both utilising predominantly steel in their construction. While both offered the company’s Speed Pocket™ technology, Original One Mini Driver is designed to deliver a new level of speed, forgiveness and visual appeal never-before seen in this category.

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UNDER THE HOOD OF THE ORIGINAL ONE MINI DRIVER

With Original One Mini Driver, engineers have utilised key product technologies found in many of the company’s most notable metalwood offerings intended to deliver a faster, more forgiving and adjustable product. It all starts with a revolutionary tri-material construction, comprised of a titanium body, 50g steel sole plate and TaylorMade’s instantly-recognisable carbon composite crown. The combination of these three materials creates an ultra-low CG for distance and playability.

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Additional features in Original One Mini include:

  • Loft Sleeve™ with ±2° loft adjustability
  • Twist Face™ Technology to provide the ultimate path to straight distance
  • Inverted Cone Technology to promote ball speed on off-centre hits

WHO IS ORIGINAL ONE MINI DRIVER FOR?

Like its predecessors, the Original One Mini Driver is targeted at golfers of all skill levels. It has been engineered to provide an option off the tee that delivers the accuracy and control of a fairway wood but with more distance and forgiveness. Faster swing speed players may additionally benefit from ease of use off the turf with Original One Mini Drivers’ combination of a medium face depth with ultra-low centre of gravity location for extreme distance and excellent playability from fairway lies.

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WHERE THE MINI DRIVER FITS INTO THE BAG

From a performance perspective, the Original One Mini Driver with its 275cc head (9% larger than AeroBurner Mini) will fit directly between a driver and a fairway wood. Some golfers will opt to play the club in addition to their current fairway woods, while others may choose to replace a longer fairway wood that was mainly being used off the tee. Most golfers will keep the regular driver in the bag as the club that ultimately delivers the most distance.

SPECIFICATIONS, PRICING & AVAILABILITY

Available for pre-order starting today, April 16 and at retail beginning May 1, the Original One Mini Driver RRP of £369/ EU 419 / NOK 3,999 / SEK 4,399 / DKK 3,299 / CHF 489 will only be offered in 13.5° loft and only come equipped with Mitsubishi’s Diamana F Limited shaft in 55g (R), or 65g (S) flexes at 43.75”. The stock grip is Golf Pride MCC Decade grip in blackout with a blood orange end-cap.

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As an avid golfer since the age of eleven Dan lives and breathes all things golf.  With a current handicap of eleven he gets out and plays as often as his work life (and girlfriend) allows. Dan confesses to still being like a kid at Christmas when it comes to seeing the latest golf equipment. Having served as GolfPunk’s Deputy Editor, and resident golf geek for the past 13 years and working for golf's oldest brand, John Letters Dan brings to GOLF RETAILING an excellent understanding of the sector.